iPerceptions - Customer Satisfaction Measurement

Free 4Q website survey solution is editors’ top pick for “Best Analytics Platform” alongside offerings from Coremetrics, Omniture and WebTrends

New York, NY – May 7, 2009 – iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, today announced that it is a finalist for ClickZ’s 2009 Marketing Excellence Award for Best Analytics Platform. The company was recognized for its free permission-based 4Q website survey solution developed in collaboration with noted web analytics author and blogger Avinash Kaushik. Coremetrics, Omniture and WebTrends rounded out the Analytics category finalists.

“Traditional web analytics is great at telling you what customers are doing on your site, but not why they are there, what they hope to accomplish, and how well they are achieving their objectives,” said Jonathan Levitt, vice president of marketing at iPerceptions. “We created the 4Q website survey in order to give each and every marketer the ability to listen directly to their site visitors in order to understand what is broken on their websites and the changes they need to make to improve the online experience for visitors.”

The 4Q website survey was launched in March 2008, and already thousands of companies around the world are using it to understand why and how people are interacting with the online channel. The 4Q website survey is currently used by brands in more than 30 verticals, including retail, media and hospitality, to tune into the voices of site visitors in more than 100 countries. Over 3 million website surveys and 12 million data points have been captured by 4Q users to date.

“The 4Q website survey is making a real difference in thousands of businesses every day,” Levitt continued. “We’re very grateful to be acknowledged by ClickZ for this success. Nominations like this reaffirm our belief that 4Q is an essential part of any marketing plan and an important tool for our customers.”

iPerceptions was picked as a finalist by ClickZ’s editorial team from nominations for the 2009 ClickZ Marketing Excellence Awards. The editorial team selected 4Q for its success in helping online marketers analyze the impact of online advertising and marketing campaigns and providing them with insights they can act on. For the full list of finalists, please visit http://www.clickz.com/awards.

About 4Q

4Q helps companies understand why and how people interact with their websites by asking the 4 most important survey questions:

- What do visitors come to my website to do?

- Are they completing what they set out to do?

- If not, why not?

- How satisfied are my visitors?

Companies can also choose to include additional survey questions on path-to-site and frequency, gaining the ability to segment responses by visitor group and type. 4Q requires a single line of code and can be installed in minutes on any website. All surveys are permission-based and employ a two-stage invitation process that minimizes session interruptions. A real-time results dashboard is available 24/7 through a secure online reporting tool to help 4Q users apply their findings and make website changes that engage, retain and convert more visitors. For more information or to sign up, please visit http://www.4qsurvey.com.

About Avinash Kaushik

Avinash Kaushik is the author of the recently published book "Web Analytics: An Hour A Day" and the highly rated web analytics blog, Occam’s Razor. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the Universities of Utah, University of Virginia, as well as Stanford University.

About iPerceptions

iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.