iPerceptions - Customer Satisfaction Measurement

eMetrics Marketing Optimization Summit – Washington, DC – October 20, 2009 –– iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of Customer (VoC) web analytics, today unveiled its new Interactive Dashboard for marketers and web analytics professionals. Web teams using the iPerceptions Interactive Dashboard can now, at anytime, quickly and easily slice and dice VoC web analytics data behind their most important KPIs. Website owners are now able to manipulate in real-time both quantitative and open text feedback in order to gain new levels of actionable intelligence. The iPerceptions Interactive Dashboard also empowers site owners to set minimum thresholds for key metrics, such as task completion and overall experience satisfaction, and trigger alerts when these thresholds are encountered.

“iPerceptions’ new Interactive Dashboard is a great tool for anyone who wants to get maximum value from their analytics data,” said Jack Zigon, Director, E-Commerce Marketing, Comcast Business Services. “I particularly like the interface and the ability to easily drill down into the data at will. This is a job very well done by iPerceptions.”

“Consumer behavior and attitudes are in constant flux,” said Claude Guay, president and CEO of iPerceptions. “The new iPerceptions Interactive Dashboard empowers marketers and web analytics professionals to optimize the online channel based on the freshest data and intelligence. Instead of relying on a static monthly report full of graphs and metrics to point to required site fixes and enhancements, marketers have the ability to flexibly interact with the data at any time in order to identify emerging opportunities and identify potential issues before they become full-blown problems.”

The new iPerceptions Interactive Dashboard provides a clean and powerful output for the VoC data collected from iPerceptions webValidator surveys. Unlike other reporting tools, the new dashboard provides the flexibility to mold the data around unique business objectives and to remodel data in real-time through an intuitive graphical interface that replaces complicated queries and custom spreadsheets with charts and graphs. Key reporting outputs include:

• KPI Tracker to monitor user-selected VoC KPIs over time;

• Data Miner to empower users to crosstab, slice and dice survey data;

• Text Miner to enable users to browse and visualize associated open-ended text data;

• Benchmark to track the evolution of the VoC website KPIs against the VoC KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions;

• Outcome predictor to enable the user to run priority grids and model out "what-if?" scenarios.

Pricing and Availability

The iPerceptions Interactive Dashboard is immediately available. For more information and pricing, please contact sales@iperceptions.com or 1.877.796.3600.

About iPerceptions

iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.

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