iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY – (Marketwire – November 16, 2007) - iPerceptions (TSX VENTURE: IPE)
announced today that SnagAJob.com, the No. 1 source for hourly employment, has
selected the iPerceptions webValidator Continuous Listening Solution and the iPerceptions
Satisfaction Index (iPSI) to tune in to the voice of its customers at www.SnagAJob.com.

SnagAJob.com is the nation’s largest job site for part-time and full-time hourly
jobs. Its decision to engage the webValidator Continuous Listening Solution and
leverage the iPerceptions Satisfaction Index (iPSI) will allow it to set benchmarks
for customer experiences and website interactions that are direct responses to
customer feedback.

"Tuning into the voice of customer will allow SnagAJob.com to optimize its online
experience for job seekers and employers alike," said Jonathan Levitt, VP of Marketing
at iPerceptions. "The iPerceptions Satisfaction Index (iPSI) will clearly inform
SnagAJob.com about aspects of its online experience that are working for its site
users and which could use some improvements."

"The iPerceptions Satisfaction Index (iPSI) is just the kind of measurement tool
we need at SnagAJob.com to ensure our online experience is meeting and exceeding
the needs of our customers," said Heather Moose, Marketing Manager, SnagAJob.com.
"We look forward to our baseline study results and the ability to have continuous
insight regarding our customer experiences."

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over three million actual visitors, on over 600 projects for
Fortune 2000 websites, across ten verticals and contains over 45 million data
points. It is the only index of its kind and is quickly becoming the standard
for measuring online customer satisfaction. The webValidator Continuous Listening
solution captures the voice of actual online customers in the context of an actual
website visit helping companies learn more about their customers with satisfaction
metrics that quickly turn learning into customer led decision-support. Using a
perceptual framework to evaluate key elements of the visitor experience as well
as predictive algorithms and modeling to identify those attributes that drive
satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies
obtain a clear understanding of the key issues impacting satisfaction; purchase
intent, transaction abandonment, customer loyalty and the likelihood customers
will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy
of this press release.

Media information

Jonathan Levitt
Vice-President Marketing
iPerceptions, Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor information

Jerry Tarasofsky
Chief Executive Officer
iPerceptions, Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions, Inc.
Tel: 514-488-3600
Fax: 514-484-2600