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December 3, 2001

iPerceptions Introduces webValidator Brand

NEW YORK, NY – December 3, 2001 — iPerceptions Inc. (www.iperceptions.com) expanded its solutions offering today with the introduction of webValidator
Brand. It is specifically designed for clients who want to understand the value
of their online brand equity. It provides management with strategic direction
for site and communication enhancements that build stronger brands. Powerful insights
are delivered into critical brand issues, including user preferences, awareness,
differentiation, trust and loyalty. This helps managers gauge the effectiveness
of their online initiatives to drive both on and off-line purchasing.

About iPerceptions Inc.

iPerceptions (www.iperceptions.com) is a leading solution provider for building more profitable relationships with
web site users. The iPerceptions Solutions Platform addresses specific industry,
functional and stakeholder online communication issues for heightened customer
knowledge and better user relationships. Our leading solution, webValidator, captures
actual user feedback in a structured framework to strategically direct site enhancements
for maximizing ROI. iPerceptions’ diverse client base represents over 20 industry
sectors and includes Alcan Inc. (NYSE;TSE:AL), Bayer Pharmaceuticals, CBS MarketWatch.com
(NASDAQ:MKTW), AOL Canada Inc. and Holiday Inn (NYSE;LON:SXC).

The company’s corporate offices are located in New York City and Montreal, Canada.
Sales offices are located in New York, Toronto, Montreal and London, England.


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