iPerceptions - Customer Satisfaction Measurement

IPERCEPTIONS INC. ANNOUNCES THE CLOSING OF A SECOND PRIVATE PLACEMENT OF AN AMOUNT
OF $608,350.95

Montreal, July 18, 2007 – iPerceptions Inc. ("iPerceptions") (TSX Venture Exchange
: IPE) announces the closing of a private placement of 1,351,891 units for gross
proceeds of $608,350.95. This private placement is made further to a first private
placement closed on June 29, 2007, under the same terms and conditions has those
of the first private placement.

Each unit, issued at the price of $0.45, consists of one common share in the
share capital of iPerceptions, of one half Tranche A Warrant and of one half Tranche
B Warrant. Each full Tranche A Warrant will allow its holder to acquire one common
share in the share capital of iPerceptions, at the price of $0.60 until December
30, 2008. Each full Tranche B Warrant will allow its holder to acquire one common
share in the share capital of iPerceptions, at the price of $0.75 until June 30,
2009. Securities underlying the units issued under the private placement will
be subject to a 4-month hold period expiring on November 19, 2007.

1,333,000 units, at the price of $0.45 each, where issued to a related party,
Fier ID, société en commandite whose general partner of its general partner is
9165-3469 Québec inc., a subsidiary of Telesystem Ltd., an important shareholder
and insider of iPerceptions.

Canaccord Capital Corporation acted as Agent for a portion of this private placement
of an amount of $599,850. Canaccord Capital Corporation was granted an aggregate
of 93,310 non assignable broker warrants allowing for the purchase of the same
number of common shares in the share capital of iPerceptions, at the price of
$0.45 per share, until June 30, 2009. No cash commission has been paid with regards
to the private placement.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600