iPerceptions - Customer Satisfaction Measurement

IPERCEPTIONS ANNOUNCES APPOINTMENT TO ADVISORY BOARD

New York, NY — September 18, 2001 – iPerceptions announced today the appointment of Nicholas
Coutts to its Advisory Board.

Nicholas Coutts is a director of The Venture Practice Group, a subsidiary the
WPP Group of companies.

The Venture Practice is one of Europe’s first venture marketing and finance companies,
providing strategic go-to-market and corporate finance services to help technology
companies maximize their value.

He is also CEO of The ChannelPractice, a global services marketing practice that
helps clients select the optimum mix of direct and indirect channels and routes-to-market
that will maximize market share, profit and brand objectives. The ChannelPractice
was recently acquired by The Venture Practice.

As Vice President, Global Channel Strategy for IBM, he was responsible for channel
strategy and development and the effective use of distribution channels. He joined
IBM as Director of Channels and Business Partner Management EMEA from Azlan Group,
the European value -added distributor of network computing products and services.

Mr. Coutts has a Masters degree in Economics from Kings College, Cambridge and
is currently a member of the advisory board of the Creative Business Network,
part of London First.

About iPerceptions Inc.

iPerceptions, is a leading provider of services that enable organizations to
develop and continually enhance relationships in the interactive digital world.
The webValidator process and suite of solutions deliver key insights into how
actual users relate to a web site via a sophisticated, yet simple and universal
framework – establishing a foundation for heightened customer knowledge and true,
user-led innovation power. iPerceptions’ diverse client base represents over 20
industry sectors and includes Alcan Inc., Bayer Pharmaceuticals, CBS MarketWatch.com,
The Gillette Company and Holiday Inn.

The company’s corporate offices are located in New York City and Montreal, Canada.
Sales offices are located in New York, Toronto, Montreal and London, England.

For more information, please visit www.iperceptions.com.