iPerceptions - Customer Satisfaction Measurement

New York, NY (September 4, 2007) – iPerceptions (TSX.V: IPE) announced today
that it will be exhibiting at Shop.org’s Annual Summit at the Mandalay Bay in
Las Vegas, NV on September 17, 2007. This is the premier gathering of online and
multi-channel retailers and Shop.org’s most important event. Featuring keynotes
from some of the most exciting speakers in the retail industry, sessions for intermediate
and advanced retailers, and unparalleled networking, this is a must-attend event
for all online retailers and iPerceptions will be there to showcase its webValidator
Continuous Listening Solution as well as new and exciting enhancements to it’s
online customer satisfaction portal.

"Our decision to exhibit at Shop.org 2007 is a result of our growth and success
in the retail sector", said Jonathan Levitt, Vice President, Marketing at iPerceptions.
"With leading online retail clients including Dell, Panasonic, Reebok and CompUSA,
we have firmly positioned ourselves for future growth in this extremely exciting
space", said Mr. Levitt.

"Listening to our customers and increasing online customer satisfaction are very
important to Panasonic," said Oliver Carmona, Senior Manager, Corporate Brand
Marketing at Panasonic. "iPerceptions tools allow us to monitor and measure our
progress," said Mr. Carmona.

iPerceptions personnel can be found at booth 707 . Complete demonstrations of
iPerceptions Continuous Listening solution can be arranged prior to Shop.org 2007
by contacting Richard Zeidel, Vice President, Sales at 877.796.3600

About the iPSI and the webValidator Solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over two million actual visitors, to over 500 Fortune 1000
websites, across ten verticals and contains over 30 million data points. It is
the only index of its kind and is quickly becoming the standard for measuring
online customer satisfaction. The webValidator Continuous Listening solution captures
the voice of actual online customers in the context of an actual website visit
helping companies learn more about their customers with satisfaction metrics that
quickly turn learning into customer led decision-support. Using a perceptual framework
to evaluate key elements of the visitor experience as well as predictive algorithms
and modeling to identify those attributes that drive satisfaction, the resulting
iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding
of the key issues impacting satisfaction; purchase intent, transaction abandonment,
customer loyalty and the likelihood customers will refer friends and associates
to the site.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600