iPerceptions - Customer Satisfaction Measurement

(New York, NY), October 6, 2005 – iPerceptions, a company that specializes in
attitudinal research and customer satisfaction metrics, and Repindex Inc, a leader
in software solutions for identifying and classifying unstructured data today
announced a joint initiative to provide iPerceptions’ clients with quantifiable
customer insights based on an analysis of free form feedback from web site visitors.

Continuous Listening studies presently in the field for Land Rover and Reebok
are the first of many retail and automotive projects to take advantage of the
Repindex/iPerceptions alliance. The addition of advanced text analysis to iPerceptions’
suite of webValidator solutions allows these clients to identify, in real-time
and on a continuous basis, important issues and concerns as well as key changes
in visitor attitudes and perceptions – something that was previously impossible
to do given the large volume of text generated by open-ended comments from thousands
of their site visitors.

"By combining our extensive expertise in predictive modeling and pattern recognition
with advanced text analysis, we’ve laid the foundation for an entirely new level
of customer satisfaction and experiential research," says Duff Anderson, Vice
President, Research & Development at iPerceptions. "Since we can now continuously
listen to the voice of the customer, we can quantify and rank concerns and issues
based on a customer’s open-ended feedback and immediately provide our clients
with warning flags when new issues appear on the horizon. Our clients get a precise,
quantifiable and real time picture of customer attitudes and opinions as they
occur," says Anderson.

"We are extremely excited to be working with iPerceptions and believe that this
alliance will yield significant benefits for those companies that recognize the
importance and value of listening to the voice of their customers," said Mark
Perkins, PhD Managing Director of Repindex Ltd. "The monthly Repindex Continuous
Listening Reports that Land Rover and Reebok are now receiving will help them
stay on top of the issues that matter most to their customers and identify customer
preferences that exist just over the horizon," says Dr. Perkins.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Repindex

Repindex is a system and method designed to describe and measure messages in
texts in real or simulated time. Text sources range from real time RSS feeds to
free text survey data, from meetings transcripts to email flows into and out of
a company, and from editorial to any archived material, especially when it is
accumulated over time. Contact Duff Anderson, Vice President Research & Development
duff@iperceptions.com