iPerceptions - Customer Satisfaction Measurement

WASHINGTON, DC — 10/09/07 — Today, the eMetrics Marketing Optimization Summit
announces that many of its sponsors will release news at the event in Washington,
DC, October 14-17, contributing to the evolution of the industry through innovative
new products and services. Google is scheduled to make an announcement at the
Washington, DC event following the successful launch and repeated upgrades of
Google Analytics at previous eMetrics Marketing Optimization Summits. In addition,
Hitwise, IndexTools, iPerceptions, Microsoft and WebTrends, among others, will
release company news at the DC event.

Since 2002, the eMetrics Marketing Optimization Summit has rapidly grown in scope
and popularity, attracting a diverse and loyal audience of major brand marketers
and dozens of returning sponsors, to become one of the most innovative global
conference series in the marketing space. Attendees ranging from entry-level practitioner
to C-level decision maker are technologically sophisticated, strategic and business
focused, providing a well-informed, highly qualified target audience for analytics
vendors.

"Sponsors come back to the eMetrics Marketing Optimization Summit year after
year to learn directly from company decision makers and strategists," said Jim
Sterne, conference producer. "They recognize the value of releasing news during
the Summit through conversations with attendees who want to know who their customers
are, who is visiting their website, how they are behaving, and most importantly,
how to apply that information to drive communications. We are delighted to facilitate
those conversations and the innovations that come out of the exhibit hall."

For more information on the eMetrics Marketing Optimization Summit sponsors,
visit: http://www.emetrics.org/2007/washingtondc

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been
meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how
to increase the return on online investments. The international conference series
is recognized as the premiere event for optimizing online marketing value. Sponsors
for the eMetrics Marketing Optimization Summit in Washington, DC, October 14-17,
2007, include the Web Analytics Association, Optimost, WebTrends, Visual Sciences,
DoubleClick, Numeric Analytics, TeaLeaf, Omniture, Google, Microsoft and more.
To see the agenda, the speakers list and to register, visit www.emetrics.org.

Media Contact

Carla Vicens
blast! PR for the eMetrics Marketing Optimization Summit
(919) 833-9975 x10