iPerceptions - Customer Satisfaction Measurement

Ithaca, NY, April 18, 2006 — The Cornell Hotel School’s Center for Hospitality
Research and iPerceptions are pleased to announce a new alliance under which iPerceptions
will supply data that supports the School’s research into consumer behavior in
the online marketplace.

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution turns thousands of data
points into easy-to-understand strategic and tactical decision support for users.
iPerceptions uses a proprietary perceptual framework to evaluate key elements
of the visitor experience and predictive algorithms and modeling to identify those
attributes that drive satisfaction.

Through this analysis, website owners know who, when, and why visitors are coming
to their site. They are able to better understand the strengths and weaknesses
of each visitor’s experience, and how the site can be modified to enhance visitor
satisfaction.

Cornell Hotel School professors Lisa Klein Pearo and Bill Carroll are studying
iPerceptions’ feedback from more than 6,000 visitors to seven branded chain web
sites. "This alliance presents a unique opportunity for us to explore how consumers
search for travel information and to investigate how these search methods differ
across important sub-segments of the market," Pearo says. A research report on
this topic will be published from the Center for Hospitality Research later in
2006.

Based in New York, iPerceptions’ clients in the hospitality sector include well
known brands managed by InterContinental Hotels, Carlson Companies, Choice Hotels
International, Cendant, Hilton Hotels and The Savoy Group as well as Fortune 1000
companies including BMW, Unilever, Volvo, Reebok, GM, L’Oreal, RCA, Mazda, and
CompUSA.

"By providing Cornell’s Center for Hospitality Research with access to our data,
we create the opportunity to expand the general knowledge of online consumer behavior
in the hospitality sector," says Jerry Tarasofsky, president and CEO at iPerceptions.
"This is a win-win opportunity for both iPerceptions and the hospitality industry."

Duff Anderson, iPerceptions Vice President, Research, Development and Knowledge
Delivery, will speak in the Center’s guest lecture series. A leader in designing
and implementing online research methodologies, Anderson was instrumental in the
development of the webValidator solution.