iPerceptions - Customer Satisfaction Measurement

MONTREAL — (MARKET WIRE) — 03/28/2006 — Bell Business Solutions (BBS), a division
of Bell Canada and iPerceptions Inc., North America’s leading web focused attitudinal
analytics provider, today announced the formation of a strategic alliance to help
Canadian marketers maximize the success of their online initiatives using iPerceptions’
webValidator solution to "capture the voice" of online customers with metrics
that quickly turn learning into action.

Already deployed by such leading Canadian companies as L’Oreal Canada, Volvo
Canada, Bombardier, General Motors of Canada, Export Source, Mazda Canada, and
Desjardins Financial Services, the webValidator solution uses a comprehensive
proprietary perceptual framework to evaluate key elements of the visitor experience
and predictive algorithms and modeling to identify those attributes that drive
satisfaction.

This breakthrough methodology significantly reduces the time, cost and expertise
required to execute online research delivering immediate actionable information
and a prioritized roadmap for enhancing an organization’s web site.

The webValidator solution complements Bell Business Solutions other web analytic
tools including behavioral analysis as well as solutions for conducting A/B and
multivariate testing. "We’re very pleased to be allied with iPerceptions," said
Michel Lacasse, Vice President, Infrastructure and Professional Services at Bell
Business Solutions. "The webValidator adds an essential diagnostic element to
our web analytics offering enabling us to provide our clients with the full spectrum
of analytic services.
"

"This alliance provides synergies for both firms," added Jerry Tarasofsky,
CEO of iPerceptions. "Bell Business Solutions’ excellent understanding of their
client’s overall online needs coupled with our expertise in attitudinal analytics
means the whole is greater than the sum. The winners are Bell Business Solutions
clients who will have access to a complete suite of web metrics."

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Bell Business Solutions

Bell Business Solutions is a wholly owned subsidiary of Bell Canada. It was created
in 2005 from the merger of Charon Systems, Nexxlink Technologies and CSB Systems.
Bell Business Solutions ranks among the Canadian leaders in providing integrated
Information and Communications Technologies (ICT) solutions. Bell Business Solutions
is comprised of over 1,000 professionals across Canada, based in Montreal, Toronto,
Ottawa, Calgary, Edmonton, Vancouver, Winnipeg, Quebec and Sherbrooke.