iPerceptions - Customer Satisfaction Measurement

AUSTIN, TX – October 16, 2006 – Bazaarvoice, an innovator in helping brands use
online word of mouth to build their businesses, and iPerceptions, a leading web-focused
attitudinal analytics provider, today announced that 81% of surveyed CompUSA shoppers
consider customer ratings and reviews important when they are researching or planning
a purchase.

The findings are based on feedback and comments gathered by iPerceptions from
over 2,000 CompUSA online shoppers during the month of August 2006. CompUSA is
one of the nation’s leading retailers and resellers of technology products and
services.

"CompUSA offers over 20,000 products online," said Al Hurlebaus, Sr. Director
of eCommerce at CompUSA. "Customer ratings and reviews are absolutely critical
to helping our customers choose the right products from this assortment – and
for attracting new shoppers to our site.

We’ve seen the great data on ratings and reviews from the analysts this year,
and we are now able to develop an understanding of how ratings and reviews influence
the decisions of our own customers." A recent study by JupiterResearch found that
the number of online buyers who cite customer ratings and reviews as the most
useful shopping site feature has more than doubled from 2005 to 2006. JupiterResearch
also found that online shoppers who find user-generated product ratings and reviews
useful are heavier online spenders than average online buyers.

In addition to measuring the overall importance of customer ratings and reviews
for consumer electronics purchases, the CompUSA study provides new insights into
the conditions that influence the importance and relevance of other consumers’
opinions:

Surveyed shoppers indicated that both positive and negative reviews helped them
make the right purchase decision for their needs. Some shoppers even stated that
they consult ratings and reviews before making every online purchase.

Repeat customers considered ratings and reviews more important (86%) than one-time
buyers (82%), underscoring the value of ratings and reviews in fostering customer
loyalty and repeat purchase behavior.

Highly qualified shoppers – those who indicated that they were "very likely"
or "somewhat likely" to make a purchase – considered ratings and reviews more
important (85%) to their decision process than those who were unlikely to purchase
(70%).

Younger shoppers consider ratings and reviews more important than older shoppers
do. Importance was highest (88%) for the "less than 18" segment and lowest (70%)
for the "45 and older" segment.

"Our findings for CompUSA represent a significant advancement in measuring the
impact of customer word of mouth on both online conversion and branding," said
Jerry Tarasofsky, CEO of iPerceptions. "With ratings and reviews, CompUSA has
managed to transform thousands of customer voices into a very tangible and strategic
marketing advantage. Harnessing customer word of mouth is critically important
for companies that want to build their businesses in the always-on and always-connected
online environment."

"CompUSA understands that customer ratings and reviews are strategic to their
customer acquisition and conversion efforts," said Brett Hurt, founder and CEO
of Bazaarvoice. "Online word of mouth and user-generated content is gaining more
and more momentum and merchants who consider ratings and reviews to be just a
site feature are at risk of missing out on a huge multichannel marketing opportunity."

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management
services, analytics, and syndication to encourage and harness word of mouth marketing,
and bring it closer to a company’s brand and customer experience. The company’s
flagship hosted and fully managed customer ratings and review service allows businesses
to enable, encourage, and analyze customer ratings and reviews on their website.
With Bazaarvoice, companies can empower their customers to share honest opinions
and influence each other to make more informed and rewarding purchase decisions.
Clients like Bass Pro Shops, CompUSA, Macy’s, Overstock.com, and PETCO benefit
from a credible and reliable customer-to-customer community, without having to
delve into complex IT work or the laborious process of community management. For
more information, please visit the company’s website at www.bazaarvoice.com or
email info@bazaarvoice.com.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.