iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY February 2, 2006 – Recently released results from an independent
web site customer satisfaction and experience study revealed that members and
visitors to Allrecipes.com like what they see and want more of it. The study of
Allrecipes.com was conducted by iPerceptions Inc, a company that specializes in
attitudinal analytic research "capturing the voice of the online customer.

Conducted in mid December 2005 over a ten-day period, the study queried over
1500 visitors to the Allrecipes.com web site and found that more than 80% of the
respondents rated the site very good or outstanding — indicative of an extremely
satisfactory experience.

In fact, compared to other similar sites visited by the respondents, Allrecipes.com
scored an overall customer satisfaction rating of 8.6 on a zero to ten-point scale,
the second highest rating attained by a web site in the last 100 studies conducted
by iPerceptions.

Of particular interest is the high 9.1 customer loyalty and referral rating the
site received as well as the 8.8 score for trust. "These high scores represent
a solid vote of consumer confidence in the site and indicate visitors will not
only continue to make repeat visits, but will also give Allrecipes.com the ultimate
compliment by referring friends and associates," said Imanuel Muller, Senior Analyst
at iPerceptions.

"Allrecipes.com has always recognized the value and long-term benefits of building
strong relationships with our online community," said Esmee Williams, Vice President
of Marketing at Allrecipes.com. "That is precisely why we chose to work with iPerceptions
– they were able to quickly and accurately capture the voice of our members and
visitors and provide us with critical real-time visitor-focused insights and knowledge
that ensure our members will continue to give us their support and loyalty," said
Ms. Williams.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Allrecipes.com

Allrecipes.com, the world’s largest independent food site, is an online cooking
community where home cooks from around the world come to share, rate and download
recipes and meal ideas. With more than 15 million annual visitors and a membership
base of more than a million strong, Allrecipes.com is considered the world’s largest
test kitchen, offering a nightly glimpse into the kitchens and habits of home
cooks everywhere. The site is an indispensable resource for home cooks who are
looking for trusted recipes, everyday and holiday meal ideas, practical cooking
tips and food advice. The site features more than 30,000 of America’s best-loved
recipes. For additional information regarding Allrecipes.com, please visit www.allrecipes.com.