Positioned for growth in an emerging field
Online leaders are rapidly becoming aware of the importance of painting a complete picture of their visitor base. At the same time, the limitations of behavioral analytics packages have been revealed. The advent of Web 2.0 and the user-generated content movement have increasingly eroded the power of clickstream metrics and redefined visitor engagement in more holistic terms. As such, growth in the web analytics space will be increasingly driven by vendors who put forward new sources of insight, gleaned directly from real customer feedback.
iPerceptions currently deploys its proven webValidator Continuous Listening survey solution on the websites of Fortune 500 clients. Subscribers benefit from a dedicated analyst and a robust set of real-time reporting tools, as well as having access to the credibility of the iPerceptions Satisfaction Index, the only web metric designed exclusively to measure all components of the online experience.
With rapid revenue growth in the past fiscal year and signficant investments in emerging analytics technologies, iPerceptions is well positioned to benefit from the fact that more and more major sites will be looking to tune directly into the voice of their online customers.
iPerceptions has offices in Montreal, Toronto, New York and London, UK. It trades publicly on the TSX Venture exchange, under the symbol IPE.
What they say about us
“iPerceptions' webValidator gave us deep insights into how different types of users valued their experience when they came to our site. Significant differences in perceptions emerged when comparing first time users, vacationers and business travelers. It gave us the ability to strategically focus our next round of site developments based on priorities to maximize our targeted visitors' experiences.”
InterContinental Hotels Group
View All Testimonials