iPerceptions - Chef de file des fournisseurs de services d’analytique attitudinale axée sur le web

New York NY - May 25, 2007 - Visitors to the InterContinental Hotels Group (IHG) branded websites were more satisfied with their collective online experience than the hospitality industry average. This is a key finding of iPerceptions' Hospitality Industry Visitor Satisfaction Report for Q4, 2006. The study, now in its fourth year, aggregates visitor satisfaction and experience metrics obtained from studies deployed on 31 websites of leading hospitality brands. This industry-specific database currently contains more than 1,407,375 data points collected from more than 56,295 actual visitors to those sites. Satisfaction with IHG's branded websites, as measured by the iPerceptions Satisfaction Index (iPSI), was very positive overall, significantly exceeding the industry average of 6.9 (out of a possible 10). The iPSI score is an amalgam of the ratings for the five most crucial dimensions of the online experience, namely navigation, content, interactivity, motivation, and adoption.

Delving deeper into the analysis, Priority Club, Holiday Inn, and Holiday Inn Express were the highest scoring IHG sites. Indeed, the scores for business and leisure travelers who logged on to Priority Club were in the 98th percentile relative to the industry. Moreover, compared to the other brands in the hospitality index, business travelers visiting the Holiday Inn site reported an exceptionally high level of satisfaction, ranking in the 92nd percentile.

Across all IHG brands, the content dimension was a prominent area of strength. Visitors resoundingly applauded the relevancy, level of detail, and breadth of the information and content in the IHG sites. Moreover, visitors to the IHG sites indicated the site(s) were easy to use and very well structured. This led to an adoption rating that was close to half an iPSI point higher than the industry average, which is predictive of site referral and likelihood to return. The three attributes included in the adoption index are key barometers of a site's ability to foster brand loyalty, cement its status as a starting point for hotel research, and encourage repeat visits.

"There is no clearer indicator of a site's effectiveness than its ability to build loyalty among its visitors," said iPerceptions analyst Sasha Paine. "Such impressive scores in the critical metrics of website adoption bode well for the future of the IHG branded sites." Since IHG began proactively listening to its visitors in 2000, it has found that a progressive approach to capturing customer feedback pays immense dividends.

"We truly believe in the paramount value of knowing our customers and capturing their opinions in the context of their actual online experiences," said Del Ross, vice president of Americas Distribution Marketing for IHG. "By implementing improvements in response to the insights gleaned from listening to our customers, we are able to firm up brand attachment and position our sites as indispensable trip-planning assets."

About iPerceptions

iPerceptions is one of North America's leading web-focused customer satisfaction and experience research providers. Its webValidator Continuous Listening solution and its proprietary Satisfaction Index (iPSI) turns thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. Based in New York, iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels.

About InterContinental Hotels Group PLC

InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,700 hotels and 556,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with more than 33 million members worldwide.