Panasonic Uses iPSI (iPerceptions Satisfaction Index) to Measure Online Customer Satisfaction
SUPPORT FOR IPERCEPTIONS' IPSI GROWS
Panasonic using iPerceptions to measure online customer satisfaction
New York, NY (July, 31 2007) iPerceptions (TSX.V: IPE) announced today that Panasonic Corporation of North America is using iPerceptions' webValidator solution to measure online customer satisfaction and experience at www.panasonic.com.
"The iPSI is the only index developed exclusively to measure online customer satisfaction" said Jonathan Levitt, Vice President of Marketing at iPerceptions. "This is recognition that iPerceptions webValidator solution and our iPSI are valuable decision-support tools that leading edge companies like Panasonic consider critical to stay ahead of their competitors," said Mr. Levitt.
"Measuring online customer satisfaction and soliciting user feedback are very important in helping us create a better online experience for our customers," said Oliver Carmona, Senior Manager, Corporate Brand Marketing at Panasonic. "We use iPerceptions to establish and track KPI's on a monthly basis and we have a dedicated analyst who can flush out underlying issues that may need immediate attention," said Mr. Carmona.
To learn more about how Panasonic and other leading companies are leveraging voice of customer research and using best practices to measure customer satisfaction, check out a new white paper, authored by web analytics guru Jim Sterne. The white paper is available from the iPerceptions website.
About the iPSI and the webValidator solution
The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, to over 500 Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.
About iPerceptions
iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.
The TSX Venture Exchange does not assume any responsibility as for the relevance or exactitude of this press release.
Media Information
Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600
Investor Information
Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600
Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600
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