iPerceptions - Chef de file des fournisseurs de services d’analytique attitudinale axée sur le web

IPERCEPTIONS ANNOUNCES APPOINTMENT TO ADVISORY BOARD

New York, NY - January 18, 2002 -- iPerceptions announced today the appointment of Alex Lowy to its Advisory Board.

Alex Lowy is a 4Sight Fellow, and co-founder of DIGITAL 4SIGHT, an international research, consulting and publishing company. Digital 4Sight advises business leaders on the strategic implications of emerging technologies, serving over 35 corporate and government organizations, including such corporations as P & G, PriceWaterhouseCoopers, Bank of Montreal, General Motors, and Cisco. Since forming the company in 1994, he has played a variety of roles, ranging from President to head of both the research and the consulting business practices. He is the primary designer of the company's widely recognized Digital Economy Toolkit, a systematic strategy methodology licensed and used by several of the world's largest services firms.

For the past 15 years, he has been a leading global consultant and educator, specializing in the creation of innovative work, learning and information systems to achieve high performance results. During this time, he has been instrumental in large-scale reinvention projects in industries as diverse as oil and gas, financial services, and law enforcement.

Mr. Lowy has co-authored two best-selling business books in the past few years; Digital Capital: Harnessing the Power of Business Webs (Harvard Business School Press, 2000), and Blueprint to the Digital Economy (McGraw Hill, 1998). He has also contributed award-winning articles to journals including Business 2.0, Training and Development, the Journal for Group and Organizational Studies, and the Journal of the Institute of Public Administration of Canada.

Mr. Lowy is a frequent conference speaker, and leads workshops around the world on competitive strategy formulation and the innovative application of networking technologies.

He has undergraduate degrees from McGill (Psychology) and Concordia Universities (Applied Social Science and Philosophy), and a Masters of Environmental Studies degree from York University.

About iPerceptions Inc.

iPerceptions (www.iperceptions.com) is a leading solution provider for building more profitable relationships with web site users. The iPerceptions Relationship Solutions Platform addresses specific industry, functional and stakeholder online communication issues for heightened customer knowledge and better user relationships. Our leading solution, webValidator, captures actual user feedback in a structured framework to strategically direct site enhancements for maximizing ROI. iPerceptions' diverse client base represents over 20 industry sectors and includes Alcan Inc. (NYSE;TSE:AL), Bayer Pharmaceuticals, CBS MarketWatch.com (NASDAQ:MKTW), AOL Canada Inc. and Holiday Inn (NYSE;LON:SXC).

The company's corporate offices are located in New York City and Montreal, Canada. Sales offices are located in New York, Toronto, Montreal and London, England.