iPerceptions - Chef de file des fournisseurs de services d’analytique attitudinale axée sur le web

New York, NY (July 11, 2006) - iPerceptions Inc, is establishing a strategic partnership with the Hospitality Sales and Marketing Association International (HSMAI), to enhance perception and increase awareness of both iPerceptions and HSMAI as industry leaders in the development of web site customer satisfaction and experience metrics for the hospitality sector.

"We are partnering with HSMAI to provide the industry with unique quarterly web metrics reports that will include experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry," said Duff Anderson, Vice President Research & Development.

"The initial report, to be released in September will include aggregated travel and hospitality industry data based on feedback from actual web site visitors in the context of their actual web site visits," added Mr. Anderson.

iPerceptions and HSMAI plan to publish four quarterly web site visitor satisfaction and experience reports as well as four related feature articles providing HSMAI members and the general business community with valuable insights, benchmarks and trends in visitor satisfaction and experience at hospitality related web sites.

HSMAI is planning a detailed review of the first report on customer satisfaction/experience metrics during a session at the next Internet Marketing Strategy Conference on Wednesday, December 6, 2006 in Sunny Isles, Florida and will include highlights of the report findings in the HSMAI Marketing Review Magazine and the eConnect member information portal.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About HSMAI

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI's Affordable Meetings and the HSMAI World Quest events.