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September 04, 2007

iPerceptions Flexing Retail Muscle: Shop.org 2007 Next Venue for Showcasing iPerceptions' Online Customer Satisfaction Solutions and Index

New York, NY (September 4, 2007) - iPerceptions (TSX.V: IPE) announced today that it will be exhibiting at Shop.org's Annual Summit at the Mandalay Bay in Las Vegas, NV on September 17, 2007. This is the premier gathering of online and multi-channel retailers and Shop.org's most important event. Featuring keynotes from some of the most exciting speakers in the retail industry, sessions for intermediate and advanced retailers, and unparalleled networking, this is a must-attend event for all online retailers and iPerceptions will be there to showcase its webValidator Continuous Listening Solution as well as new and exciting enhancements to it's online customer satisfaction portal.

"Our decision to exhibit at Shop.org 2007 is a result of our growth and success in the retail sector", said Jonathan Levitt, Vice President, Marketing at iPerceptions. "With leading online retail clients including Dell, Panasonic, Reebok and CompUSA, we have firmly positioned ourselves for future growth in this extremely exciting space", said Mr. Levitt.

"Listening to our customers and increasing online customer satisfaction are very important to Panasonic," said Oliver Carmona, Senior Manager, Corporate Brand Marketing at Panasonic. "iPerceptions tools allow us to monitor and measure our progress," said Mr. Carmona.

iPerceptions personnel can be found at booth 707 . Complete demonstrations of iPerceptions Continuous Listening solution can be arranged prior to Shop.org 2007 by contacting Richard Zeidel, Vice President, Sales at 877.796.3600

About the iPSI and the webValidator Solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, to over 500 Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600


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