iPerceptions - Chef de file des fournisseurs de services d’analytique attitudinale axée sur le web

MONTREAL -- (MARKET WIRE) -- 03/28/2006 -- Bell Business Solutions (BBS), a division of Bell Canada and iPerceptions Inc., North America's leading web focused attitudinal analytics provider, today announced the formation of a strategic alliance to help Canadian marketers maximize the success of their online initiatives using iPerceptions' webValidator solution to "capture the voice" of online customers with metrics that quickly turn learning into action.

Already deployed by such leading Canadian companies as L'Oreal Canada, Volvo Canada, Bombardier, General Motors of Canada, Export Source, Mazda Canada, and Desjardins Financial Services, the webValidator solution uses a comprehensive proprietary perceptual framework to evaluate key elements of the visitor experience and predictive algorithms and modeling to identify those attributes that drive satisfaction.

This breakthrough methodology significantly reduces the time, cost and expertise required to execute online research delivering immediate actionable information and a prioritized roadmap for enhancing an organization's web site.

The webValidator solution complements Bell Business Solutions other web analytic tools including behavioral analysis as well as solutions for conducting A/B and multivariate testing. "We're very pleased to be allied with iPerceptions," said Michel Lacasse, Vice President, Infrastructure and Professional Services at Bell Business Solutions. "The webValidator adds an essential diagnostic element to our web analytics offering enabling us to provide our clients with the full spectrum of analytic services. "

"This alliance provides synergies for both firms," added Jerry Tarasofsky, CEO of iPerceptions. "Bell Business Solutions' excellent understanding of their client's overall online needs coupled with our expertise in attitudinal analytics means the whole is greater than the sum. The winners are Bell Business Solutions clients who will have access to a complete suite of web metrics."

About iPerceptions

iPerceptions is one of North-America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Bell Business Solutions

Bell Business Solutions is a wholly owned subsidiary of Bell Canada. It was created in 2005 from the merger of Charon Systems, Nexxlink Technologies and CSB Systems. Bell Business Solutions ranks among the Canadian leaders in providing integrated Information and Communications Technologies (ICT) solutions. Bell Business Solutions is comprised of over 1,000 professionals across Canada, based in Montreal, Toronto, Ottawa, Calgary, Edmonton, Vancouver, Winnipeg, Quebec and Sherbrooke.