MONTREAL, QC – May 14, 2012 – iPerceptions Inc., a leading provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, today announced the addition of Comment Cards to its growing VoC solution suite. iPerceptions Comment Cards serve as a complaint management system for companies to easily identify specific friction points that need repair. 

“How you listen matters,” said Duff Anderson, Vice President of Research at iPerceptions. “Customer feedback ranges from tactical to strategic and companies need a comprehensive VoC solution to capture, analyze and act on all types of input. Comment Cards are an effective vehicle for gathering tactical, user-initiated feedback. Using Comment Cards in combination with targeted audience selection and representative sampling gives companies a full VoC toolkit to address immediate, tactical issues as well as more complex, branding considerations.”

iPerceptions Comment Cards are personalized to have the same look and feel as a company’s brand and give website visitors the opportunity to offer suggestions, explain dislikes or give praise about any issue – using their own words. Website visitors are asked to identify the nature of their feedback up-front, which enables companies to segment the comments by type in order to isolate specific issues, get advice, or see what they’re doing right.

Comments are analyzed using an interactive dashboard, which includes one-click concept qualification of the open-ended feedback. The results can be displayed on a score card or trended over time, either by page, section or site-wide. Additional segmenting variables include number of respondents, referral ratings, Net Promoter scores, and comment types (dislikes, suggestions, likes).

Companies can immediately take action on feedback by using the email option, which provides the ability to respond to individual customers and address issues directly. The system includes a CRM Inbox to manage feeback and communication with individual customers.

iPerceptions’ Comment Cards will be immediately available to current webValidator clients, and available as a standalone solution starting in June 2012.

About iPerceptions
iPerceptions is the leader in online Voice of Customer (VoC) analytics, using sophisticated intercept survey techniques to gather feedback from representative samples of actual website visitors. Its 4Q Suite and webValidator Continuous Listening solutions turn millions of data points into easy-to-understand strategic and tactical decision support for clients around the world. Augmenting its unique ability of giving website traffic a voice is iPerceptions’ advanced integration technology, allowing clients to combine individual visitor feedback with session-level data provided by multiple best-of-breed web analytics solutions for enhanced analysis and understanding. For more information, please visit www.iperceptions.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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Media Contact
Barbara Reichert
Reichert Communications, LLC
650-548-1002 or barbara@reichertcom.com

MONTREAL, QC – April 30, 2012 – iPerceptions Inc., a leading provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, and the Hospitality Sales and Marketing Association International (HSMAI), a thought leader and catalyst for hotel revenue growth, today announced the release of their ‘Online Satisfaction and Experience in the Hospitality Industry’ report for Q1 2012. The report shows that online satisfaction increased among business travelers, suggesting that hospitality brand websites are doing a better job at meeting the needs of this important customer segment.

Business travelers represent almost a third of all hospitality website visitors. The study found that in Q1 2012, online satisfaction and task completion improved significantly among business travelers, despite fewer repeat visitors and loyalty program members. This finding could be a result of websites optimizing content for the business traveler in an effort to better meet their needs. Many brands have recognized in recent years that business and leisure travelers look for different types of information, and have addressed these needs by providing content specific to their context of trip.

“In order to continue to increase satisfaction among business travelers, hospitality brands will need to deliver information in the most convenient way,” said Duff Anderson, Vice President of Research at iPerceptions. “Mobile device use among business travelers is almost universal. According to PhoCusWright, almost 80% of frequent business travelers have used their mobile devices to find local services. Thus, hospitality brands should invest in their mobile sites to enable quick and intuitive booking, as this is clearly the channel of the future.”

Important finding from the report include:

• 29% of hospitality website visitors were business travelers in Q1 2012; 60% were leisure travelers and 10% were an ‘other’ type of visitor.
• Online satisfaction for business travelers increased from 72 in Q4 2011 to 74 in Q1 2012.
• Task completion for business travelers increased from 77% in Q4 2011 to 79% in Q1 2012.
• Q1 2012 marks the first quarter since 2010 where loyalty program membership decreased versus the previous quarter.

The report is based on immediate post-experience feedback from nearly 100,000 visitors to 163 hospitality websites. The data represents aggregated information obtained from iPerceptions’ webValidator and 4Q Suite surveys.

The report can be found on the iPerceptions website at www.iperceptions.com/resource-center.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information, please visit www.hsmai.org.

About iPerceptions
iPerceptions is the leader in online Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of actual visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions’ clients include such well-known brands as InterContinental Hotels, Fairmont, Best Western, Choice Hotels International and Wyndham Vacations. For more information, please visit www.iperceptions.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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Media Contact
Barbara Reichert
Reichert Communications, LLC
650-548-1002 or barbara@reichertcom.com

NEW YORK, DAA NY Symposium, April 23, 2012 – iPerceptions Inc., a leading provider of online Voice of Customer (VoC) analytics based on real visitor feedback, today announced that the Digital Analytics Association (DAA), formerly known as the Web Analytics Association (WAA), has chosen iPerceptions’ webValidator Continuous Listening solution to address its VoC needs for the www.digitalanalyticsassociation.org site.

The DAA will use visitor feedback gathered by iPerceptions’ webValidator Continuous Listening solution to learn more about the needs and expectations of visitors to its website. iPerceptions’ webValidator will also enable the DAA to identify and prioritize opportunities to improve their site in ways that better serve current and prospective members as well web analysts and marketers. The DAA also plans to integrate webValidator data with Google Analytics data to understand the combination of a) what visitors did on the website and b) their perception of the experience.

“Direct feedback is a critical element of any customer analytics program,” said Mike Levin, Executive Director of the Digital Analytics Association. “We are excited to be working with iPerceptions and using their ‘active invitation’ and random sampling approach to gather website visitor data, which produces balanced feedback that we can trust as an accurate representation of all our visitors.”

Unlike user feedback buttons that are embedded on web pages, iPerceptions’ continuous listening methodology uses:  a) active feedback invitations b) randomly delivered on arrival and c) branded by the organization to ensure a representative sample of all website visitors. Research shows that active solicitations yield significantly higher response rates and generate data that is significantly more balanced in terms of positive and negative feedback.

“Preliminary analysis of iPerceptions’ webValidator data has already revealed that digital analytics beginners and non-members are under-served by our website,” added Levin. “We are incorporating these findings into a site redesign project that is currently underway.”

About iPerceptions’ webValidator Continuous Listening Solution
iPerceptions’ webValidator is a complete online Voice of Customer analytics solution. Its unique survey methodology, robust set of analytic resources, and dedicated expert support make it easy for website stakeholders to harvest insights from their visitors on an ongoing basis. iPerceptions’ online self-serve Interactive Dashboard allows companies to monitor and analyze their webValidator feedback and supports data integration with leading web analytics solution providers such as Google Analytics, IBM, Webtrends and Tealeaf, in order to gain more actionable intelligence.

About Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2,000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA or to become a member, visit the DAA website at: wwwdigitalanalyticsassociation.org.

About iPerceptions
iPerceptions is the leader in online Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of real visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions’ clients include well-known brands such as Dell, InterContinental Hotels, FedEx, General Motors, Harvard Business Review, Lego, Choice Hotels International and Monster Worldwide. For more information, please visit www.iperceptions.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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Media Contact
Barbara Reichert
Reichert Communications, LLC
650-548-1002 or barbara@reichertcom.com

MONTREAL, QC – March 20, 2012 – iPerceptions Inc., a leading provider of online Voice of Customer (VoC) analytics based on actual visitor feedback, today announced that Kodak Gallery dramatically improved visitor satisfaction and engagement by listening to the voice of their customers through a range of feedback channels, including iPerceptions webValidator online feedback sampling, customer service calls, social media monitoring and website interaction analysis.

“We are in a highly competitive market and engaging with customers directly and indirectly to ascertain their likes, dislikes, challenges and aspirations for an online experience is key,” said Lori Tarabek Director, Research, Kodak Gallery. “When we launched a new website in 2009, we wanted to engage with customers on a regular basis to help refine the design and ensure that the online environment continued to align with customer requirements. Ongoing monitoring and reporting of online visitor feedback as well as diligence in pursuing trend changes and investigating the details has made all the difference in the satisfaction of our customers.”

“By incorporating a diverse set of feedback channels, Kodak Gallery is maximizing the quantity and quality of insights driving customer satisfaction,” said Claude Guay, president and CEO of iPerceptions. “Combining customer inputs from a broad set of feedback channels with a random sampling online survey program that measures results over time is the best strategy for improving customer satisfaction.”

Year over year, Kodak Gallery has increased customer satisfaction by 30% and Net Promoter Score (NPS) by 57%. Much of this improvement can be attributed to uncovering or confirming issues via cross-channel investigation, which, when acted upon, provided direct business value or improvement to customer satisfaction.

For example, iPerceptions survey feedback raised the suspicion that some visitors wanted to be able to download photos from members, but were unable to. The ability to change album settings to “enabled for download” was an option, but members did not appear to be aware of this. Customer service confirmed this issue through its own analysis, which highlighted a number of emails and phone calls asking how to enable this feature. As a result, the company changed the default setting to “enabled” which increased NPS by 33%.

Kodak Gallery maintains that the following factors were critically important to the success of their VoC program and its goal of improving customer satisfaction and loyalty:

• Ensuring top-down senior management support – resources, attention and commitment.
• Aligning corporate and department goals to the VoC initiative.
• Ensuring all associated departments have targets associated with improving customer-related objectives.
• Maintaining ongoing monitoring and reporting, including diligence in pursuing trend changes and investigating the details.

Kodak Gallery leverages iPerceptions’ advanced intercept surveys to measure customer satisfaction and Net Promoter Score (NPS) and uses iPerceptions to host post-purchase follow-up surveys.

About Kodak Gallery
As the world’s foremost imaging innovator, Kodak Gallery helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. More than 75 million people worldwide manage, share and create photo gifts online at Kodak Gallery. For more information, please visit www.kodakgallery.com.

About iPerceptions
iPerceptions is the leader in online Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of actual visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions’ clients include well-known brands such as Dell, InterContinental Hotels, FedEx, General Motors, Harvard Business Review, Lego, Choice Hotels International and Monster Worldwide. For more information, please visit www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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Media Contact
Barbara Reichert
Reichert Communications, LLC
650-548-1002 orbarbara@reichertcom.com

The completion follows the approval of the Amalgamation by the shareholders of iPerceptions present at the special meeting of the Corporation held on March 14, 2012.

The common shares of iPerceptions will be delisted from the TSX-V and iPerceptions will obtain private corporation status. Pending delisting of the shares of iPerceptions from the TSX-V, trading of the shares of iPerceptions will remain halted.

In connection with the Amalgamation, all shareholders (other than the rollover shareholders) will receive $0.08 in cash for each share of iPerceptions held immediately prior to the Amalgamation.

The amalgamated corporation will continue under the name “iPerceptions” with its current executive team and head office remaining in Montreal. The Corporation will also continue to pursue its current online Voice of Customer analytics activities for its numerous clients.

About iPerceptions
iPerceptions is the leader in online Voice of Customer (VoC) analytics, using sophisticated intercept survey techniques to gather feedback from representative samples of actual website visitors. Its 4Q Suite and webValidator Continuous Listening solutions turn millions of data points into easy-to-understand strategic and tactical decision support for clients around the world. Augmenting its unique ability of giving website traffic a voice is iPerceptions’ advanced integration technology, allowing clients to combine individual visitor feedback with session-level data provided by multiple best-of-breed web analytics solutions for enhanced analysis and understanding. For more information, please visit www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contacts
iPerceptions Inc.
Claude Guay – President and Chief Executive Officer, 514-488-3600

XPND Fund L.P.
Alexandre Taillefer – Managing Director, 514-316-7741