2/28/2013
Social Marketing Report Advises Using Website Surveys as one way to Measure whether Discovery Drives Exploration
MONTREAL, QC, February 28, 2013 – iPerceptions Inc., a leading and trusted provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, today announced that a recent Forrester Research report, “Win the Social Marketing Measurement Game,” November 21, 2012, found that website surveys are one of two strategies that can bridge the gap between tracking the reach of social campaigns and understanding which social media programs drive exploration.
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