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April 02, 2008
Discovering User Groups Based on Perceptions of Value
By profiling actual customers and asking them to rate the value of different website attributes, one can easily identify a site’s strengths and weaknesses by descriptive group. The question however, of discovering the most distinct user experiences on a site, is a much more challenging and significantly insightful endeavor. We are tackling this challenge using the webValidator™ solution and tree growing algorithms known as RECPAM (RECursive Partition and AMalgamation) to not only answer this question, but to also identify who owns these experiences and to understand why they are occurring. Written by Duff Anderson, iPerceptions VP of Research and Development.
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March 04, 2008
The iPerceptions Satisfaction Index - The Only Metric Designed Exclusively to Measure Customer Satisfaction Within the Online Channel
At the forefront of iPerceptions’ ongoing initiative to democratize the voice of the online customer is the iPerceptions Satisfaction Index. Building on a robust research pedigree and leveraging a best-of-breed approach to quantifying qualitative data, the iPSI is the first satisfaction metric designed exclusively for the web.
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January 04, 2008
10 Reasons Why Satisfaction Surveys Don't Fail
Responding to Chapter 5 (Why Satisfaction Surveys Fail) of Fred Reichheld's book The Ultimate Question, iPerceptions clearly illustrates the importance of tuning into the voice of the customer in 10 Reasons Why Satisfaction Surveys Don't Fail.
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January 04, 2008
We Know What you did Last Summer- But We Don't Know Why
Learn more about the science behind online satisfaction metrics. We Know What you did Last Summer- But We Don't Know Why, a white paper sponsored by iPerceptions and written by industry leader Jim Sterne, is an essential read.
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What they say about us
“We constantly monitor feedback from our web site visitors and guests to ensure their online experience at our site far exceeds their expectations. This difficult and challenging task is made easier with help and support from the hospitality sector specialists at iPerceptions who provide a turn-key business intelligence solution ”
Choice Hotels
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