Articles

Musings from iPerceptions' leading minds on a variety of topics, including online customer satisfaction, website optimization, and industry trends.

     
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  • April 04, 2006

    The Wired Hotel: Updating your site - a checklist to ensure your customers are onside - Jerry Tarasofsky, CEO, iPerceptions - April 4th, 2006

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  • February 13, 2006

    The Wired Hotel: Web site analytics - What's it really all about? - Jerry Tarasofsky, CEO, iPerceptions - February 13th, 2006

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  • February 10, 2006

    The Wired Hotel: Attitudinal And Behavioral Metrics - An Integrated Approach to Web Analytics - Jerry Tarasofsky, CEO, iPerceptions - February 10th, 2006

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  • January 08, 2006

    The Wired Hotel: Are you The Wired Hotel: Are you "watching" or "listening" to your online visitors? - Jerry Tarasofsky, CEO, iPerceptions - January 8th, 2006

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  • The Wired Hotel: Online Strategies to Strengthen Customer Loyalty - Jerry Tarasofsky, CEO, iPerceptions - April 10th, 2007

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What they say about us

InterContinental Hotels Group

iPerceptions' webValidator gave us deep insights into how different types of users valued their experience when they came to our site. Significant differences in perceptions emerged when comparing first time users, vacationers and business travelers. It gave us the ability to strategically focus our next round of site developments based on priorities to maximize our targeted visitors' experiences.

InterContinental Hotels Group

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