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GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“Within hours of having a hypothesis about a problem, we’re able to identify the issue quickly and get the information into the right hands to fix the problem—instead of taking much longer to form a focus group.”
-Craig Chaplick, Supervisor of Digital Marketing and Customer
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
Just add Google Analytics, so you can see your customers’ feedback next to what they are actually doing on your website. When you integrate Google Analytics with iPerceptions' powerful reporting tools, you create reports and analyze with the benefit of Google Analytics data.
Replay individual customer sessions to gain greater insight. Just pull your Tealeaf session replay data with iPerceptions. Tealeaf integration is easy with iPerceptions. Learn More >
At iPerceptions, we can perform seamless integrations with Omniture, Coremetrics and other solutions to analyze all your data at a glance. This way, you can pull behavioral metrics into your iPerceptions analytic tools to better understand site behavior and identify key market opportunities. Best of all, you can see the value of acting on the Voice of your Customer – both in your ROI and your customer experience. Learn More >
Export your survey data to Excel, CSV and XML for further analysis or combine it with other systems. We can even export it to SPSS. Just contact us.
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