Ask for the answers you need
Inside Active Research
Industry thought leaders on every engagement
More return on your investment, more return customers
Look what iPerceptions can do for your business
Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“We are now able to identify gaps in our customer experience using iPerceptions, then validate and understand the details behind the customer feedback thanks to Tealeaf. This integration has been invaluable to helping us optimize all of our online properties.”
-Miguel Almaraz, User Experience Manager, Choice Hotels
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
Look under the bonnet and see how our Active Research platform works. From designing your survey all the way to analyzing your results, our platform makes it easy to do research.
With iPerceptions Active Research Platform, you have all the tools you need to do the research you want. With multiple touch points, Comment Cards and iPerceptions Certified Surveys with benchmarking capabilities, you can take action on your customers' insights.
iPerceptions Certified and Custom Surveys and Comment Cards are all packed full of standard features, making it easier and faster to do advanced and targeted marketing research from skip logic to multiple invitation types.
Developed from proven methodologies and frameworks created by our global research team, iPerceptions’ Certified Surveys feature benchmarking benefits and much more.
The freedom to write your own survey and take advantage of the powerful iPerceptions platform to conduct the research you want.
Solicit feedback from your customers in their own words and show customers you care while protecting your brand at the same time.
Don’t limit your research, you can engage with customers on all platforms and touch points and get a comprehensive view of your customer experience.
Our dynamic reporting tools pack powerful capabilities to look at the research data from many different angles to draw out actionable solutions.
Please provide us with the following information. You only need do this once in order to make the Resource Center permanently unrestricted.
Please fill all the fields marked in orange, then click "Submit".