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GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
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From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
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Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
Your customers experience your brand through multiple touch points. So it’s essential to engage with customers at all touch points and have a 360° view of the customer experience.
At iPerceptions, we provide a comprehensive view of your customer experience – on their phones, tablets and laptops. With the iPerceptions dashboard, you see your customer experience from all perspectives, all in one place.
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To get to the heart of the e-commerce customer experience, iPerceptions surveys provide proven
solicitation methods to keep invitation rates low but response rates high.
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At iPerceptions, we designed the industry’s first survey solution for mobile optimized websites that
invites users to take a survey at the end of their visit.
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iPerceptions offers optimized surveys just for the tablet environment. So whether your customers are
on their iPads, Nexus 7 or Windows RT, your survey will stand out.
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