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Inside Active Research
Industry thought leaders on every engagement
More return on your investment, more return customers
Look what iPerceptions can do for your business
Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“Within hours of having a hypothesis about a problem, we’re able to identify the issue quickly and get the information into the right hands to fix the problem—instead of taking much longer to form a focus group.”
-Craig Chaplick, Supervisor of Digital Marketing and Customer
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
Presenting real-time research that’s easy to understand and disseminate through the company – that’swhat we do at iPerceptions. Our dynamic reporting tools pack powerful capabilities to look at theresearch data from many different angles to draw out actionable solutions.
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View and analyze your survey results in real time so you can make right business
An overview of how your website is performing by showing the Task Completion and Overall
Satisfaction of your website visitors over any period of time. By tracking your results and
listening to your customers, you can anticipate and react to issues before they impact your
An instant snapshot of how many respondents have completed your survey, started your survey
and the average time it takes most respondents to complete your survey.
Data is represented graphical with the ability to customize your pie charts and bar charts.
So you can quickly grasp and zoom in on critical information or pertinent trends.
Create custom categories and apply them to different comments, so you know which comments to
act on, respond to and consider at for future improvements. Also you can filter and sort the
answers respondents give in your survey. Flag active comments, then sort by different flag
types to help prioritize your comments.
Put your research data to work by sharing it with the appropriate people in your
organization. Proven to improve efficiency, disseminating to key personnel can actually
boost your research ROI. Just save your dashboard and different charts to PDF files to
distribute to your team.
Export your survey data to Excel, CSV and XML for further analysis or combine it with other
systems. If you would like to export to SPSS just give us a call.
iPerceptions offers benchmarking based exclusively on real visitors. As the world’s largest
visitor experience benchmark in the world, we make it easy to accurately compare your
performance within your industry. With iPerceptions, you can quickly improve in areas that
need it the most so you can stay ahead of the competition. Learn More >
Easily disseminate key research data throughout your company. Automatically release scheduled
reports to any people you choose. You can even create reports of all your respondents
open-ended question comments to glean insights your whole team can act on.
Open text responses from customers present a treasure chest of insight for companies.
With so many product ideas and general feedback to read, extracting
main concepts to prioritize is overwhelming. That’s where Concept
Cloud and Word Cloud come in. By quickly pin pointing key concepts in open text
responses, Concept Cloud and Word Cloud graphically depict the most pertinent topics
on your customers’ mind. So you can respond quickly to the issues that matter most to
What do customers do online and why they do it? To get the heart of your customer
experience, iPerceptions features the ultimate tool to combine, analyze and act on
quantitative data and qualitative feedback. The solution is Advanced Business
Intelligence Reporting. The result is an improved experience for your customers. Learn More >
Push iPerceptions VoC data into Google Analytics to compare what your customers say to
what they actually do on your website. This seamless integration also makes it easy to
create reports and analyze with the benefits of Google Analytics data.
Gain greater insights into individual customer behavior. See why a customer didn’t finish
a task. Learn the purpose of the visit. See suggestions and product recommendations all
in your customer’s own words. Tealeaf makes it all possible. Just integrate your Tealeaf
session replay data with iPerceptions to get immediate visibility into the sessions of
targeted visitors. That’s it. This integrated easy-to-use dashboard zooms in on the
intentions and experience that drives your business. Learn More >
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