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Simple Questions with Powerful Insight

4Q Task Completion Framework



The 4Q Task Completion Framework was developed by iPerceptions, in collaboration with Avinash Kaushik, to provide companies a simple way for evaluating the online experience, determining visitors success, identifying barriers to task completion and quickly identifying areas of improvement.

To find out more visit Avinash Kaushik's blog post about 4Q

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Key Benefits

Discover What Works

4Q lets your visitors tell you what you're doing right and what you aren't, helping you identify the barriers on your site and the business logic for eliminating them. Continuous measurement allows you to measure the impact as you implement changes.

Drive Insights to Boost Online Results

Move from data about “visits” and “visitors” to a clear understanding of why people are visiting. See their satisfaction levels with their experience, whether they were able to complete their tasks, in their own words. Next, use these insights to align your strategies and tactics to accomplish your online goals.

Lower Risk and Eliminate Guesswork

4Q takes the guesswork out of website optimization by letting your visitors tell you what they want to accomplish and how to satisfy their needs.

“If I could only pick one web analytics metric it would have to be Task Completion Rate, it is quite simply magnificent in its ability to deliver insights. There is perhaps no other tool that can deliver that metric easier or better than 4Q.“

Avinash Kaushik

The 4Q Task Completion Framework is available from free to professional plans.