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Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“These questions drive satisfaction. They tell us whether we’re building the right website or not.”
-Lance Jones, Manager, Intuit Global
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
With over 10 years of experience in Voice of Customer (VoC) and market research, iPerceptions delivers customer insights, one survey at a time.
Developed from proven methodologies and frameworks developed by our global research team, iPerceptions’ Certified Surveys feature benchmarking benefits and much more.
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How does your business stack up against your top competitors? With built-in real-time
benchmarking capabilities, iPerceptions Certified Surveys make it easy to see how your
business compares to the industry at large.
iPerceptions Certified Survey are not templates. Each survey design stems from over 10 years of tested research for some of our top Fortune 500 clients. So when you run an iPerceptions Certified Survey, you don’t get guesswork. You get a refined approach that delivers insight and action every time.
High quality research doesn’t have to take weeks, thanks to the Survey Creation Wizard and Preset Studies. iPerceptions Certified Surveys can be up and running in minutes.
Are your customers experiencing technical problems in the West? Does your site load slowly on certain browsers? Just ask iPerceptions. Our unique platform collects the location, IP address, operating system, browser type and version for each survey respondent. So you can analyze your data for the answers you need now.
Put the power of industry’s premier research engine to work for your business. Based on the highly acclaimed 4Q Survey, this sophisticated solution delivers the voice of your customer in an efficient, three-part process. It evaluates the online experience, measures customer satisfaction and then quickly identify areas of improvement. Learn More >
There’s a reason so many Fortune 500 companies trust the sophisticated iPSI Experience Framework. The leading measurement solution for assessing the complete online experience, iPSI features experience data from over ten million real website visitors across multiple industries. The results: an innovative perceptual framework built on actual research. Learn More >
To make it easier to do your research, iPerceptions developed a collection of ‘best practice’ question sets which have benchmark capabilities. These include;
Demographics Question set
A collection of ‘best practice’ demographic questions that can help you understand the individual characteristics of your customers
Outcomes Question Set
A collection of ‘best practice’ outcome questions to better understand what your customers will do next
Open Ended Question Set
A collection of ‘best practice’ open ended questions that allows you to obtain feedback from your customers in their own words
You can ask additional questions (the number varies with each plan) to each iPerceptions Certified Survey. This gives you the ability to customize your research and include standardized company research questions or add questions to address a specific research issue.
Creating the ultimate customer survey just got easy. Thanks to the iPerceptions’ Survey Creation Wizard, you get an experienced guide through every aspect of the survey experience. From custom design to launch, just follow along to select question styles such as drop-down answers, multiple choice or open text. Pick fonts, add logos, create a survey that reflects the look and feel of your brand. Built by our research experts with decades of survey expertise, the Survey Creation Wizard designs a one-of-a-kind survey to capture the voice of your customers.
Understanding your customer is critical to your success. That’s why iPerceptions offers fast, affordable solutions to get your quality research initiative started. Thanks to preset studies, what once took days and cost thousands, is now only a few clicks away. Just choose from various research studies compiled by iPerceptions. From industry specific research, to evaluating the customer experience, and many more, preset studies offer just one more way to make the most of your research investment.
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