iPerceptions - Customer Satisfaction Measurement

London office will help companies from all over Europe tune in to the Voice of the Customer

Montreal, Quebec (Thursday, April 3rd, 2008). iPerceptions (TSX-V:IPE) announced today that it has opened a permanent office in London, England. The new London office will allow iPerceptions to enhance its service to clients based in the U.K. and will provide a gateway for iPerceptions into the rest of Europe.

iPerceptions is a leading web-focused voice of customer analytics provider. Its webValidator Continuous Listening solution and iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, Panasonic, LG Electronics, Toshiba, Choice Hotels International and BMW.

Overseeing iPerceptions European expansion is Edward Chatham, iPerceptions’ Director of Sales, Europe. Edward has a successful 17-year track record in business development in traditional and new media, and brings a deep understanding of the European online space to iPerceptions. With management positions at companies such as Xtreme Information Limited, M:Metrics Europe and Nielsen//NetRatings, Edward brings iPerceptions a wealth of knowledge and experience from the world of customer experience, market research and online metrics. iPerceptions has offices in New York, Toronto, Montreal and now, London, England.

"Fortune 2000 companies across North America are already firmly committed to tuning into the voice of the customer using iPerceptions’ best of breed solution," said Jerry Tarasofsky, CEO of iPerceptions. “Having a firm presence in London opens up iPerceptions’ ability to democratize the voice of the customer throughout Europe and throughout the globe,” he said.

iPerceptions’ new London office is located at 107-111 Fleet Street, EC4A 2AB, telephone 0800 085 8414.

About the iPSI and the webValidator solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over three million actual visitors, on over 600 projects for Fortune 2000 websites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.