iPerceptions - Customer Satisfaction Measurement

iPerceptions to Integrate Attitudinal Data with Web Analytics to Enhance Voice
of Customer

OREM, Utah and NEW YORK – July 18, 2007 – Omniture, Inc. (NASDAQ:OMTR), a leading
provider of online business optimization software, and iPerceptions, Inc. (TSX
Venture Exchange: IPE), a leading online customer satisfaction research provider,
today announced that iPerceptions will join the Omniture Genesis Network and integrate
their online research and customer satisfaction measurement solutions with Omniture’s
Online Business Optimization Platform. The integration will give marketers greater
insight into the voice of customer-a term used to describe the stated and unstated
needs or requirements of the customer-by tying together attitudinal data with
behavioral data.

Previously, information from surveys and behavioral information from Web analytics
were located in separate systems making it difficult to tie the customer feedback
companies receive with the actual customer behavior from the site. By integrating
this information and making it available via one interface, marketers can make
real-time adjustments to their online marketing-optimizing site content, design
and process to provide an optimal customer experience.

Allrecipes.com, the world’s largest and oldest social network for food enthusiasts,
is a place where home cooks from around the world come to share food experiences
and ideas. "Allrecipes.com’s success can be attributed, in part, to how well we
know our community," said Dustin Woodard, Allrecipes.com search engine optimization
and analytics expert. "Bringing together attitudinal information from our iPerceptions’
Continuous Listening reports with our Web analytics information from Omniture
SiteCatalyst will allow greater insight into our visitors’ attitudes and behaviors
in one integrated view, saving valuable time and money. Omniture Genesis helps
customers get more out of their joint solutions."

"Truly listening to customers and incorporating their feedback allows companies
to provide better service, build loyalty and bring about greater online and offline
business success," said Jonathan Levitt, vice president of marketing at iPerceptions.
"By incorporating the voice of real customers in the context of real experiences
into Omniture’s Online Business Optimization Platform, online marketers will gain
a very tangible and strategic marketing advantage for online conversion."

"Omniture Genesis is designed for business users to automate the integration
of marketing applications into the Omniture Online Business Optimization platform,"
said John Mellor, senior vice president of business development and corporate
strategy. "Using an intuitive ‘plug and play’ interface, Genesis reduces the complexity
of measuring online marketing campaigns and increases results by providing a standard
view across all marketing initiatives."

There are currently over 40 Accredited Application Partners in Genesis covering
ad serving, behavioral targeting, content management, CRM, email, search marketing,
site search, user experience and more.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over two million actual visitors, to over 500 Fortune 1000
websites, across ten verticals and contains over 30 million data points. It is
the only index of its kind and is quickly becoming the standard for measuring
online customer satisfaction. The webValidator Continuous Listening solution captures
the voice of actual online customers in the context of an actual website visit
helping companies learn more about their customers with satisfaction metrics that
quickly turn learning into customer led decision-support. Using a perceptual framework
to evaluate key elements of the visitor experience as well as predictive algorithms
and modeling to identify those attributes that drive satisfaction, the resulting
iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding
of the key issues impacting satisfaction; purchase intent, customer loyalty and
the likelihood customers will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.
For more information visit www.iPerceptions.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software,
enabling customers to manage and enhance online, offline and multi-channel business
initiatives. Omniture’s software, which it hosts and delivers to its customers
as an on-demand subscription service, enables customers to capture, store and
analyze information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of marketing and
sales initiatives and other business processes. In addition, Omniture offers a
range of professional services that complement its online services, including
implementation, best practices, consulting, customer support and user training
through Omniture University(tm) . Omniture’s more than 2,200 customers include
eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial,
General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the Securities
Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including,
but not limited to, statements regarding Omniture’s strategic relationship with
iPerceptions, the Omniture Genesis program, the expected benefits of Omniture’s
strategic relationship with iPerceptions and service offerings for customers.
These statements are based on current expectations and assumptions regarding future
events and business performance and involve certain risks and uncertainties that
could cause actual results to differ materially, including, but not limited to,
risks associated with Omniture’s ability to ensure that its services address the
specific requirements of customers and partners, the continued adoption by customers
of Omniture services, including the SiteCatalyst and Genesis services, the significant
capital requirements of the business model, Omniture’s ability to develop or acquire
new services and enhance existing service offerings, errors, defects, disruptions
or other performance problems with services, Omniture’s ability to hire, retain
and motivate employees, Omniture’s ability to collect customer data, the adoption
of laws or regulations relating to the Internet or operations, or interpretations
of existing law, which could adversely affect Omniture’s business; and such other
risks described in Omniture’s quarterly report on Form 10-Q for the period ended
March 31, 2007, and from time to time in other reports filed by Omniture with
the U.S. Securities Exchange Commission. These reports are available on the Investor
Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes
no duty to update any forward-looking statement to conform the statement to actual
results or changes in the company’s expectations.