iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY – November 10, 2009 –– iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of Customer web analytics, today announced the appointment of Stephen Lapointe as CFO. A visionary financial professional with over 10 years experience in the accounting and finance field, Lapointe has held senior financial management roles at companies such as SR Telecom and Optimal Payments. In his new role at iPerceptions, Lapointe will be overseeing all aspects of financial leadership and reporting, as well as delivering strategic financial guidance as the company continues to extend its Voice of the Customer web analytics offerings worldwide.

“Stephen has deep expertise in financial management and a real ‘sixth-sense’ for strategic, high-level financial guidance; we’re thrilled to welcome him to the executive team,” said Claude Guay, CEO of iPerceptions. “His astute financial knowledge, coupled with extensive on-the-ground operational experience at both public and private companies, will be a key asset to building iPerceptions’ growth moving forward.”

Lapointe brings more than a decade of operational and financial management experience to iPerceptions. Before joining iPerceptions, Lapointe held financial management consulting positions at Optimal Payments, a medium-sized private technology company operating within a complex corporate structure, and at SR Telecom, where he served as Corporate Controller responsible for all finance functions, global reporting, and accounting. Prior to that, Lapointe was acting Director of Finance for FireOne Group PLC, a public company in the UK and major subsidiary of Optimal.

He also served as Director of Financial Reporting at Optimal Payments Inc., another subsidiary of Optimal, where he was responsible for the reporting of monthly, quarterly, and yearly financials for both Optimal Payments and FireOne Group (listed on London’s AIM exchange) through a period of exponential growth. Lapointe also spent six years in audit at Raymond, Chabot, Grant, Thornton, where he helped oversee a staff of 40 and was responsible for audits, reviews, prospectuses, tax returns, and due diligence reports.

“iPerceptions is a market  innovator in delivering sophisticated, smart, customer-focused analytics to Web marketers – helping them connect more deeply with their customers and deliver a better online experience – and I’m excited to join such a fast-growing, global company,” said Lapointe. “I look forward to offering strategic financial guidance to the executive team as iPerceptions brings its leading technology to even more websites around the world.”

Stephen Lapointe is a member of the Canadian Institute of Chartered Accountants and is a graduate of McGill University in Montreal.

iPerceptions also announces the granting of a total of 400,000 stock options to purchase common shares of the Corporation to Stephen Lapointe, in accordance with the terms and conditions of the Plan. The exercise price of these stock options will be $0.15 and they shall be valid for a period of four (4) years beginning on their date of grant.

About iPerceptions
iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide.  For more information, please visit our site at www.iperceptions.com.

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