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GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
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Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
Documentation on the methodology, technology, and metrics that put iPerceptions at the cutting edge of Voice of Customer (VoC) analytics.
The key to keeping customers on your website starts with understanding the reasons why they abandon and then developing effective responses to keep them engaged. Supported by insights from iPerceptions and Peppers & Rogers Group, this 1to1 Tips & Takeaways paper offers valuable insights on how to make the online customer experience more engaging.
At the forefront of iPerceptions’ ongoing initiative to democratize the voice of the online customer is the iPerceptions Satisfaction Index. Building on a robust research pedigree and leveraging a best-of-breed approach to quantifying qualitative data, the iPSI is the first satisfaction metric designed exclusively for the web.
Learn more about the science behind online satisfaction metrics. We Know What you did Last Summer- But We Don’t Know Why, a white paper sponsored by iPerceptions and written by industry leader Jim Sterne, is an essential read.
Good website customer experience metrics fulfill two purposes: tracking site experience quality and pointing to opportunities for improvement. Customer experience professionals need three types of metrics to support their efforts: measures of how customers perceive their visits to the site, events that signal potential problems even if customers don’t complain, and data about what customers do after the visit that can help show how experience quality affects future business. Customer experience professionals can use Forrester’s website customer experience metrics inventory worksheet to take stock of their existing metrics and — if necessary — close any gaps in their measurement system.
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