Phone 1-866-669-5499    Contact Us

Time-Tested Methods for Success Every Time

Methodologies

Like no other research organization, iPerceptions pioneers new methodologies to bring you closer to your customers’ wants and needs. 

For over a decade, our breakthrough advancements have driven progress in the research industry at large.

 

Here’s a look at just some of the innovations available on our Active Research Platform today.

 

  • Pre-post invitation intercept methodology – From the initial invitation on entry to the post-visit survey, iPerceptions methodology captures a representative sample with strong response rates. 

 

  • iPSI Experience Framework – iPSI is the leading measurement tool designed to assess the complete online experience and determine strengths, weaknesses and experience design priorities.

 

  • 4Q Task Completion Framework – Developed in conjunction with Avinash Kaushik, 4Q is one the simplest and most succinct frameworks available to evaluate overall experience, visitor intent, key tasks, success rates, and areas of improvement.

 

  • Mobile intercept technology – iPerceptions introduced the industry’s first intercept solution to bring the same power of Voice of Customer research to mobile and tablet users.