Positioned for growth in an emerging field
Online leaders are rapidly becoming aware of the importance of painting a complete picture of their visitor base. At the same time, the limitations of behavioral analytics packages have been revealed. The advent of Web 2.0 and the user-generated content movement have increasingly eroded the power of clickstream metrics and redefined visitor engagement in more holistic terms. As such, growth in the web analytics space will be increasingly driven by vendors who put forward new sources of insight, gleaned directly from real customer feedback.
iPerceptions currently deploys its proven webValidator Continuous Listening survey solution on the websites of Fortune 500 clients. Subscribers benefit from a dedicated analyst and a robust set of real-time reporting tools, as well as having access to the credibility of the iPerceptions Satisfaction Index, the only web metric designed exclusively to measure all components of the online experience.
With rapid revenue growth in the past fiscal year and signficant investments in emerging analytics technologies, iPerceptions is well positioned to benefit from the fact that more and more major sites will be looking to tune directly into the voice of their online customers.
iPerceptions has offices in Montreal, Toronto, New York and London, UK. It trades publicly on the TSX Venture exchange, under the symbol IPE.
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What they say about us
“For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts. ”
Reebok
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