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Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“We are now able to identify gaps in our customer experience using iPerceptions, then validate and understand the details behind the customer feedback thanks to Tealeaf. This integration has been invaluable to helping us optimize all of our online properties.”
-Miguel Almaraz, User Experience Manager, Choice Hotels
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
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How you listen matters….Using intercept technologies on multiple touch points, including desktop, mobile and tablet, iPerceptions makes it easy for you to engage with all your customers no matter how they interact with your brand. Through conducting a survey (representative, for research) or running Comment Cards (user initiated, for optimization) you reach your customers from all angles.
Getting feedback from your customers must be easy for you and your customers. iPerceptions offers the most user friendly respondent interfaces available. So your customers will enjoy giving feedback from no-click scrolling to easy-to-answer matrix questions. But behind the scenes, the research is structured scientifically in order to ensure the reliability of the results and maximize the insight gain. It’s all possible thanks to the iPerceptions’ iPSI Experience Framework and 4Q Task Completion Framework.
You have your insights. Now it’s time to take action. Draw out actionable directives, via a dashboard and schedule reporting. Or for more direct action, just inject the insights into other tools such as Google Analytics or your CMS or CRM. Either way, it’s mutually beneficial to your business and your customer.
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