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GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“These questions drive satisfaction. They tell us whether we’re building the right website or not.”
-Lance Jones, Manager, Intuit Global
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Over 90% of companies state that personalization is important, but only 4% feel they are really personalizing user experiences. A whopping 72% of digital marketers don’t know how to start (Econsultancy). With 2014 labelled the year of personalization, the potential for content management systems, live assistance and marketing campaigns could be immense. But this great promise of personalization is plague by inertia from both implementation challenges and static from the market due to how it's being done.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
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At iPerceptions we want to expand your research so you can meet all your objectives and strategies and drive the future behavior of your customers. With iPerceptions, you can:
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