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Zoom in on the power of VoC research
GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“Within hours of having a hypothesis about a problem, we’re able to identify the issue quickly and get the information into the right hands to fix the problem—instead of taking much longer to form a focus group.”
-Craig Chaplick, Supervisor of Digital Marketing and Customer
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
"IDG is focused on offering readers the very best experience at every online property. To do this, we need to know why our readers are there, what they want, how we are doing and what we can improve. iPerceptions is a way to get inside the hearts and minds of our readers to get the intelligence we need to drive our business forward in a competitive market."
"[iPerceptions solution] provided us with timely, in-depth and actionable feedback on who our web site users are, what they hoped to accomplish and how easily they were able to make a purchase. The results allowed us to focus our efforts in areas we know will generate a positive return like increasing the value of each online transaction - therefore increasing the site's ROI. The sector reports are a real bonus and help us benchmark our site with others sharing our space."
"After doing our due diligence in researching a solution that would allow us to hear the voice of our customers, iPerceptions’ best practices approach to customer satisfaction provides us with an in-depth ability to hear what our customers are saying about Videotron.com and work to optimize their online experience. We are keen to employ the iPerceptions Satisfaction Index (iPSI) in all online strategies, making our customer experience the best it can be."
"For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts.”
"Engaging our customers through viral media channels, social networks and our own Web site is increasingly important as we strive to reach buyers and sellers wherever they are consuming news and information. By tapping the real voices of our customers, iPerceptions is able to provide insights that can impact every part of our online marketing mix."
"[iPerceptions solution] is invaluable in keeping us 100% focused on meeting our consumers' and advertiser's needs & expectations."
"iPerceptions has helped us to understand who is coming to our site, why they've come, and whether or not they've been able to complete the tasks they set out to do. As a result, we've been able to gather extremely tactical data that has given us a great deal of insight into both cgi.com and its future evolution."
"We have only one thing to say : WOW"
"We are definitely placing a higher priority on addressing areas of concern which came up as key issues in failure to complete task. It will be key to see improvements in satisfaction once high-level changes are rolled out and if there is a correlation with brand loyalty and user engagement."
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