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GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“These questions drive satisfaction. They tell us whether we’re building the right website or not.”
-Lance Jones, Manager, Intuit Global
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
"IDG is focused on offering readers the very best experience at every online property. To do this, we need to know why our readers are there, what they want, how we are doing and what we can improve. iPerceptions is a way to get inside the hearts and minds of our readers to get the intelligence we need to drive our business forward in a competitive market."
"[iPerceptions solution] provided us with timely, in-depth and actionable feedback on who our web site users are, what they hoped to accomplish and how easily they were able to make a purchase. The results allowed us to focus our efforts in areas we know will generate a positive return like increasing the value of each online transaction - therefore increasing the site's ROI. The sector reports are a real bonus and help us benchmark our site with others sharing our space."
"After doing our due diligence in researching a solution that would allow us to hear the voice of our customers, iPerceptions’ best practices approach to customer satisfaction provides us with an in-depth ability to hear what our customers are saying about Videotron.com and work to optimize their online experience. We are keen to employ the iPerceptions Satisfaction Index (iPSI) in all online strategies, making our customer experience the best it can be."
"For over four years, iPerceptions' business intelligence solutions have provided our Internet marketing team with valuable insights and actionable information. From establishing brand buzz related to our 2003 Terry Tate Super Bowl promotion to simple site analysis, iPerceptions continues to develop amazing solutions that allow us to evaluate our own web initiatives as well as evaluate ongoing sponsorship opportunities. Their data is a significant asset to our overall online marketing efforts.”
"Engaging our customers through viral media channels, social networks and our own Web site is increasingly important as we strive to reach buyers and sellers wherever they are consuming news and information. By tapping the real voices of our customers, iPerceptions is able to provide insights that can impact every part of our online marketing mix."
"[iPerceptions solution] is invaluable in keeping us 100% focused on meeting our consumers' and advertiser's needs & expectations."
"iPerceptions has helped us to understand who is coming to our site, why they've come, and whether or not they've been able to complete the tasks they set out to do. As a result, we've been able to gather extremely tactical data that has given us a great deal of insight into both cgi.com and its future evolution."
"We have only one thing to say : WOW"
"We are definitely placing a higher priority on addressing areas of concern which came up as key issues in failure to complete task. It will be key to see improvements in satisfaction once high-level changes are rolled out and if there is a correlation with brand loyalty and user engagement."
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