MONTREAL, QC – October 16th, 2014 – iPerceptions, the leader in digital customer research, today unveiled its latest application for Active Recognition, a patent protected technology. Active Recognition for Retargeting improves behavioral retargeting by enriching campaigns with stated visitor intent. For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor’s intent, ultimately improving engagement and campaign performance.
This article, written by Christopher Pam, Web Marketing Specialist at iPerceptions, and published by DMNews, puts forward three tips for effectively surveying mobile website visitors.
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