MONTREAL, QC, May 6th, 2015 – iPerceptions, the leader in digital customer research, today announced the release of its Universal Code to all users of its Active Research Platform. The Universal Code centralizes all of iPerceptions’ Voice of the Customer research projects into one code, which empowers marketers to create, launch, edit and manage multiple research projects with almost no reliance on IT resources. Once the script is on all pages of a website, marketers gain the speed and agility to control their own research via the Active Research platform.
This article, written by Christopher Pam, Web Marketing Specialist at iPerceptions, and published by DMNews, puts forward three tips for effectively surveying mobile website visitors.
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