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GREAT FOR: Small businesses, blogs or just to see what you can do with the iPerceptions platform.
GREAT FOR: Small to medium sized businesses or individuals running their own website.
GREAT FOR: Medium to large sized companies that want a complete Voice of Customer solution.
GREAT FOR: Large companies that want advanced insight with premiere VoC solutions and expertise.
From concept to launch, iPerceptions professional services leads the way. With decades of research experience, our team offers more than leading-edge insight and client service. We offer the industry’s foremost thought leaders invested in your success.
“We are now able to identify gaps in our customer experience using iPerceptions, then validate and understand the details behind the customer feedback thanks to Tealeaf. This integration has been invaluable to helping us optimize all of our online properties.”
-Miguel Almaraz, User Experience Manager, Choice Hotels
Driving innovation in the research industry, that’s what we do at iPerceptions. From our frameworks and methodologies to our outreach with the research community, we put our knowledge to work on your bottomline.
Have you already finished designing your survey, and are looking for guidance for what to do next to launch this survey on your website? While implementations can often differ from website to website, below are some pointers to keep in mind when implementing iPerceptions surveys on your website to ensure that it goes smoothly. Before getting started, we always recommend checking out our documentation for Desktop and Mobile/Tablet surveys. These documents provide detailed overviews of the implementation processes for both types of surveys, and also provide introductions to their respective invitation methodologies.
At eMetrics San Francisco the hot topic was big data – precisely Big Data for Marketing. Despite the wealth of data available to the modern marketer, the success or failure of a business is still centered on gaining a competitive advantage. At iPerceptions, we like to refer to Jack Welch’s, former CEO of GE, famous quote “We have only 2 sources of competitive advantage - learning more about customers faster than competitors and turning that learning into action faster than the competition.” There is no doubt that today in the era of big data, we know more about our customers than ever before. But are we taking action on this information?
When doing a site redesign or making site improvements, conducting a Voice of the Customer (VoC) study is great way for agencies to gather customer feedback for their clients and prioritize the changes that need to be made to the site. The insights collected can then be used to make informed changes to their clients’ websites that will increase satisfaction, overall experience ratings and/or conversions.
From white papers to industry articles, iPerceptions delivers next generation web analytics to the research world at large.
iPerceptions Platform User Guide
Learn everything there is to know about iPerceptions Active Research Platform in this complete user guide. With step-by-step instructions to tips and tricks, this is all you need to get your research started.
Hospitality Industry Report for Q2 2012
This report shows for the second consecutive year, the outlook for summer/fall travel brightened, with more than three in five U.S. adults planning on taking at least one trip for leisure purposes before November.
Automotive Industry Report Q2 2012
This report analyzes real-time feedback from more than 35,000 visitors during the second quarter of 2012. One of the key findings in the report was an increase in visitors’ willingness to make vehicle purchases within the next 30 days. To read the full report, please download it below.
On the Move: Surveying your Mobile User
This article, written by Christopher Pam, Web Marketing Specialist at iPerceptions, and published by DMNews, puts forward three tips for effectively surveying mobile website visitors.
Automotive Industry Report Q1 2012
This report analyzes real-time feedback from more than 50,000 visitors to more than 100 automotive websites during the first quarter of 2012. The report shows that website speed is critical in determining whether visitors had a satisfying website experience or not.
Online Travel Shoppers Respond Best to Intuitive Ecommerce Experiences
This article, by eMarketer, analyzes the findings from the iPerceptions Hospitality & Tourism Industry Report for Q4 2011, including the main reasons for visiting hospitality industry websites, the biggest barriers to task completion, and the most common referrers.
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