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One of the common misconceptions about on-arrival surveys is that it will negatively affect conversion. At iPerceptions, we have collaborated with many e-commerce clients to test if there is any impact on conversion while running an on-arrival survey. Our tests showed that there is no significant negative impact on conversion. In fact, in some cases it showed an increase in conversion.
The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents mention in open-ended feedback is the site’s usability. Reading through the textual responses provides researchers insights about the issues that site visitors are experiencing.
Last year I started a three part series on the key pillars of Active Research beginning with Frameworks, the foundational support of Active Research. This is the second installment focusing on the next pillar of Active Research, engagement. In terms of Active Research, engagement is the act of engaging customers in the ‘Moment of truth’ across digital touch points to better understand their intentions and environment. Timing, sampling, and usability/design are all factors that significantly affect the characteristics of information received from a solicitation for feedback.
From white papers to industry articles, iPerceptions delivers next generation web analytics to the research world at large.
iPerceptions Platform User Guide
Learn everything there is to know about iPerceptions Active Research Platform in this complete user guide. With step-by-step instructions to tips and tricks, this is all you need to get your research started.
Hospitality Industry Report for Q2 2012
This report shows for the second consecutive year, the outlook for summer/fall travel brightened, with more than three in five U.S. adults planning on taking at least one trip for leisure purposes before November.
Automotive Industry Report Q2 2012
This report analyzes real-time feedback from more than 35,000 visitors during the second quarter of 2012. One of the key findings in the report was an increase in visitors’ willingness to make vehicle purchases within the next 30 days. To read the full report, please download it below.
On the Move: Surveying your Mobile User
This article, written by Christopher Pam, Web Marketing Specialist at iPerceptions, and published by DMNews, puts forward three tips for effectively surveying mobile website visitors.
Automotive Industry Report Q1 2012
This report analyzes real-time feedback from more than 50,000 visitors to more than 100 automotive websites during the first quarter of 2012. The report shows that website speed is critical in determining whether visitors had a satisfying website experience or not.
Online Travel Shoppers Respond Best to Intuitive Ecommerce Experiences
This article, by eMarketer, analyzes the findings from the iPerceptions Hospitality & Tourism Industry Report for Q4 2011, including the main reasons for visiting hospitality industry websites, the biggest barriers to task completion, and the most common referrers.
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