iPerceptions - Customer Satisfaction Measurement

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.  He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Bryan has been featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

Mitch Joel

Mitch Joel is President of Twist Image – an award-winning Digital Marketing Agency. Marketing Magazine called him, “Canada’s Rock Star of Digital Marketing” and he was named one of the most influential authorities in the world on Blog Marketing. Mitch is highly active with the CMA (Canadian Marketing Association) where he instructs the eMarketing professional certificate course and is the Co-Chair of the National Convention. Mitch also sits on the Board of Directors for IAB Canada (Interactive Advertising Bureau). A sought-after speaker, Mitch has shared the stage with former United States President, Bill Clinton, Anthony Robbins, Dr. Phil and many more.

Nicholas Coutts

Nicholas Coutts is one of the world’s leading authorities on routes to market. He helps clients select the optimum mix of direct and indirect channels and routes to market that will maximize market share, profit and brand objectives. Nicholas is an expert in the development and marketing of services and has developed tools, process and services which help companies go to market more effectively and efficiently. As Vice President, Global Distribution Channel Strategy for IBM, he was responsible for channel strategy and development and the effective use of distribution channels. Prior to IBM, he worked at The Azlan Group, the pan-European value added distributor of network computing products and services, serving five thousand resellers across Europe. He has a Masters Degree in economics from Kings College, Cambridge.

Stéphane Hamel

Stéphane Hamel is a leading voice for web analytics, helping businesses understand the value of online optimization. Stéphane is on the board of directors of the Web Analytics Association and also functions as the organization’s treasurer. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit, he is also lecturing several classes at the University of British Columbia. Stéphane is involved in various research & development activities with the prime objective of making web analytics easier through the popular Web Analytics Solution Profiler tool and concepts such as Just-In-Time Tagging and the Web Analytics Maturity Model.