• The power of intent-driven retargeting

    Retargeting, which encourages previous website visitors to return to your site, plays a vital role in converting visitors into customers. Over one quarter of visitors will return to a website thanks to retargeting. Display retargeted visitors are three times more likely to click on an ad and, after returning to the website, they are 70 per cent more likely to convert.

  • Want to address the challenges of retargeting? Just ask the user

    Today, retargeting is regarded as one of the most powerful tools of digital marketers. Retargeting is a form of online advertising which encourages previous website visitors to return to your site. Digital marketers turn to retargeting because it delivers results, but as pointed out by Catherine Tucker, an MIT Sloan School of Management professor, “Ads are too often shown to those who have already decided whether to buy or not buy the product, or who have bought it already.

  • The importance of integrating the visitor into the digital ecosystem

    Opening remarks at the Cornell Hospitality Research Summit articulated the key challenge for service based organizations today – their ability to integrate the customer directly in to the design and delivery of their product. Compounding this challenge is the growth of big data and trying to keep the customer as part of the marketing and delivery of hospitality services within the context of data driven solutions.

  • 5 essential steps to a successful responsive web design

    Re-designing a website is not what it used to be. Gone are the days of wholesale site redesigns that focus on delivering an updated image with a modern look and feel. Today a website can serve various objectives from driving online conversions to brand building and customer retention. Your primary objective as the website owner is to provide a high quality experience on your website and this should provide the framework underlying all of your other objectives.

  • Make sound strategic decisions with iPerceptions’ new Experience & Intent Benchmark

    You have been running your research study on your website for a while. Your results are in. Your customers have spoken. But what do the results mean? You can measure your performance over time, however without context on how other sites are performing, you are in the dark; are your results good or bad? Only benchmarking will tell you where you fit in a range of scores, and this knowledge is essential when making strategic decisions that will impact the performance of your website. 

  • Introducing iPerceptions responsive survey and comment card interface

    At iPerceptions we serve over 700 million survey invitations a year and manage digital research for over 3,500 enterprises. So we understand how critical the digital experience is to a brand’s success. When a visitor decides to leave a comment on your website or participate in a research study they are engaging with your brand. They are taking the time to provide you with vital feedback and they expect a high quality experience as if they were interacting with any other section of your website. That’s why we challenged ourselves to create the most respondent friendly survey and comment card experience that is consistent across desktop, mobile and tablet. 

  • Looking for concrete insights? 4 compelling reasons to use structured research

    We are all too familiar with the phrase “don’t re-invent the wheel”, yet many research firms and agencies re-invent the wheel each time they design a custom Voice of the Customer (VoC) research project for their clients. Many agencies try to create their VoC project from scratch when actually taking a framework approach would get the project off the ground quicker and would derive trusted results and concrete insights. 

  • The Digital Customer Lifecycle

    Digital Customer Lifecycle small

    The traditional, linear understanding of the customer journey is being turned on its head in our multi-channel and interconnected digital world. As the century-old “shotgun” approach of traditional mass advertising is being replaced with a concern for meaningful, targeted brand experiences, marketers must anticipate their customers’ needs in order to make an impact.

  • Power your chat solution with intent marketing

    Chat solutions are increasingly becoming a must for websites, especially e-commerce sites, to offer the best possible customer experience. According to Forrester, the rates of chat usage as a customer service engagement channel have grown from 30% in 2009 to 43% in 2012. More and more it is being used to reach visitors before they abandon their online purchase and to increase online conversion.

  • 3 reasons for using multiple feedback methods for your digital research

    feedback small

    Nowadays, there are numerous ways in which you can gather feedback from your website visitors, all with their own advantages. If you have a survey running on your website, you likely already appreciate the immense value you can get from engaging with your visitors and gathering their feedback. These surveys can prove to be very valuable in gathering a strategic perspective on your website as they collect a representative sample of your visitors.     

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Recent comments

  • fifa 15 coins on The benefits of continuous research for agencies at 10/8/2014 4:36 AM nt the continuous research approach to their clients they are in a position to stay strategically connected to the nee
  • Naoko on When is negative feedback actually bad? at 2/28/2014 4:22 PM Thank you Cheyserr for sharing your experience in the contact center. It is indeed very important to understand why customers are contacting the o...
  • Cheyserr on When is negative feedback actually bad? at 2/13/2014 1:17 PM Perceptions vary. What maybe true and satisfying for one customer may not be the same with another. Based from my experience working in a contact ...