• Top 3 ways to improve your retargeting in 2015!

    Retargeting has got a lot of marketers excited and for good reason. Digital Information World cited a comScore study that found retargeting advertisements increased branded searches by 1046 percent, and when online stores start retargeting campaigns, they experience a 726 percent improvement in site visits in only four weeks. Some businesses are turning to programmatic advertising letting data work for them, while others interpret data manually to craft retargeting strategies. But at the end of the day, all digital marketers need their campaigns to be relevant to see an increase in clicks. But how do you ensure your retargeting campaigns are relevant to your visitor’s needs?

  • Making Sense of the 2015 Marketing Technology Landscape

    From the rapid adoption of mobile technology to programmatic advertising to the promise of big data, the marketing industry is undergoing a seismic shift driven primarily by technology. As a result, the marketing technology landscape has exploded in recent years to meet the needs of a new generation of consumers and marketers. According to an IDC report, the marketing software industry is one of the fastest growing sectors in high tech, with a compound annual growth rate of 12.4 percent between 2014 and 2018. In 2014, global sales of software and other technologies represented around $20.2 billion, spanning a plethora of categories and verticals. By 2018, IDC expects spending will total near $130 billion.

  • 3 tips on how to spark a conversation with your customers

    We are living in the age of the customer. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your pricing, and your reputation. Technology has tipped the balance in favor of the customer.” This means the only way for companies to remain competitive in today’s customer driven world is to keep pace with their customers’ intent, needs and motivations. This starts by engaging your visitors at the moment of truth and striking up a conversation with them. 

  • Dx3 recap – the competitive advantage marketers can’t ignore

    Last week I attended Dx3 in Toronto. Dx3 is Canada’s largest conference dedicated to digital marketing, digital advertising and digital retail. With its five streams including targeting, advertising, engaging, buying, and supporting, Dx3 brings together digital marketers, agencies, and entrepreneurs to define what’s next for Canadian Business. Below is a snapshot of just a few of the innovative sessions that attendees got to experience.

  • Now more than ever, experience is the brand – recap of the Adobe Summit Day 1

    Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. With over 7,000 attendees, from 44 countries representing 76% of the top Fortune 500 companies, this is a digital marketing rock show. Brad Rencher SVP at Adobe kicked off the festivities in true visionary style. He opened the conference with bold statements on the future of digital marketing, challenging us as a community to stretch our focus on the customer experience.

  • 3 ways visitor intent is transforming digital marketing

    Understanding what your visitors are trying to achieve is one of the most critical pieces of information digital marketers need for effective strategies. Until recently, marketers turned to web analytics to infer their visitor’s intent however today savvy digital marketers are turning to customer feedback for a better understanding of why visitors visit their site. This type of first-party data is called visitor intent and is collected through voice of customer analytics. It paints a detailed picture around web analytics data by identifying the intentions that drive consumers' actions.

  • Poor experiences are killing brand loyalty

    There is no question that the Internet has touched every facet of our lives. According to a recent eMarketer report, eight out of ten people go online regularly. In the US alone this represents nearly 260 million daily Internet users. At work, at home or in our spare time, the internet plays an integral role in our daily interactions. With such prevalence the Internet has also transformed the way we shop. Going from one store to another is now only a click away.

  • If big data is over hyped, what’s important for digital marketers in 2015?

    Today, many reports on the latest trends seem to focus on the hype, not what is going to help marketers be better in the future. According to a Harvard Business Review article that examined the value and hype surrounding big data, they found that sometimes companies are expecting it to deliver more value than it actually can. But not all trend reports are like this. Recently, a report published by Econsultancy in partnership with Adobe looked at some truly attainable and actionable trends that will really matter to digital marketers in 2015.

  • What's driving your Adobe Analytics?

    Today, every data driven company lives and breathes web analytics, from page views to bounce rates to time on site. There is no need to demonstrate the value of web analytics - it’s understood. According to Forrester, “This near universal adoption of web analytics ensures its continued place as the dominant method for measuring customer digital activity.” Brent Dykes, Evangelist for Customer Analytics at Adobe, notes that this is transforming marketing teams from intuition-driven decisions to data-centered decisions. But what if you could turn your data-centered decisions into customer centric decisions?

  • The speed and agility that every marketer needs

    Agility is key in today's global marketplace. According to McKinsey, consumer preferences change with stunning velocity, as do the dynamics of markets and product life cycles. This culture of urgency means that marketers are entering a new golden age with an increased need for speed and agility particularly when it comes to understanding their customers. That’s why iPerceptions is pleased to announce the launch of iPerceptions’ Universal Code. iPerceptions’ Universal Code gives you unprecedented power over your research; empowering you to run multiple projects simultaneously across different segments with advanced triggering while reducing your reliance on IT resources.

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