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4Q is now part of iPerceptions

The best online survey for a website

  • The 4Q Framework is the best way to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.

    4Q Survey has become one of the frameworks included in iPerceptions’ Active Research platform. All of 4Q’s functionality and features remain the same and it’s still FREE!

  • Create your 4Q Survey now!

    Free sign up

iPerceptions 4Q Framework

4Q Framework, through the Active Research platform, collects website feedback by asking visitors on arrival to your site to participate in a short survey once their visit is complete. The survey includes 4 questions that help answer:

  • Who is here?Who
    is here?
  • Why are they hereWhy
    are they here?
  • How am I doingHow
    am I doing?
  • What do I need to fixWhat
    do I need to fix?

The most comprehensive survey solution

The 4Q Framework leveraging the iPerceptions Active Research platform, is the most straightforward and integrated solution for conducting digital market research.

    • Seamless Setup
    • Seamless setup

      Get your website surveys up and running in under 5 minutes with our JavaScript implementation

    • Google Analytics
    • Google Analytics Integration

      Inject your 4Q data into Google Analytics to obtain a deeper understanding of your website visitors.

    • 32 languages
    • 30+ Languages

      To ensure all your customers have a voice, the 4Q Framework has been translated into to over 30 languages.


Recommended by Avinash Kaushik

  • Avinash Kaushik
  • “A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without.

    It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why”.”

    - Avinash Kaushik


Take your research to the next level

Go beyond a free survey solution and push the boundaries of research with iPerceptions Active Research platform.

    • Mobile tablet
    • Mobile and tablet research

      Use our intuitive and adapted survey design for a flawless feedback experience on all devices.

    • Frameworks
    • Trusted frameworks

      Do research right with frameworks developed by research experts and used by the Fortune 500

    • Comment card
    • Comment cards

      Make sure your customers can always leave feedback on your site to provide a superior customer experience.