Management Team

iPerceptions' leaders bring decades of diverse experience and a history of achievements. Combining business acumen with research and technical savvy, these executives guide the iPerceptions team to create innovative research products and solutions that enable customers worldwide to have confidence in their infrastructure, information and interactions.

     
Stephen Lapointe

Stephen Lapointe

Chief Financial Officer, iPerceptions

Stephen Lapointe is the Chief Financial Officer at iPerceptions, bringing more than a decade of operational and financial management experience to the role. Before joining iPerceptions, Stephen held financial management consulting positions at Optimal Payments, a medium-sized private technology company operating within a complex corporate structure, and at SR Telecom, where he served as Corporate Controller responsible for all finance functions, global reporting, and accounting. Prior to that, Stephen was acting Director of Finance for FireOne Group PLC, a public company in the UK and major subsidiary of Optimal. He also served as Director of Financial Reporting at Optimal Payments Inc., another subsidiary of Optimal, where he was responsible for the reporting of monthly, quarterly, and yearly financials for both Optimal Payments and FireOne Group (listed on London’s AIM exchange) through a period of exponential growth. Stephen also spent six years in audit at Raymond, Chabot, Grant, Thornton, where he helped oversee a staff of 40 and was responsible for audits, reviews, prospectuses, tax returns, and due diligence reports.

Paul Robillard

Paul Robillard

Vice President, Marketing, iPerceptions

Paul Robillard is the VP of Marketing at iPerceptions. A seasoned executive with more than twenty years of experience in marketing, sales, and corporate leadership, Paul has successfully led growth initiatives at IBM, BCE Emergis, Fortsum and Netscape. In his role at iPerceptions, he leads all aspects of global marketing as the company extends its web analytics presence and expands its strategic vision, business goals and product lines.

Lane Cochrane

Lane Cochrane

Vice President, Insight, iPerceptions

Lane Cochrane is the VP of Insight at iPerceptions. Lane has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company. At iPerceptions, Lane is responsible for developing and implementing new research offerings and programs that maximize client success and extend the impact of Voice of Customer analytics across global businesses. Motivated by bringing data to life, Lane has built an anlytics team sharp on extracting and presenting relevant insight.

Daniel Taras

Daniel Taras

Vice President, Sales, iPerceptions

Daniel Taras is the VP of Sales at iPerceptions. He has the overall responsibility for managing the company’s extensive and most valuable portfolio of automotive, travel, CPG, retail and consumer electronics clients. Daniel is a founding member of iPerceptions and brings many years of direct sales and business development experience to the company. Previously, he worked with a number of technology companies, directing the corporate sales departments of two national internet service providers and managing the North American office of an international network integration provider.

Duff Anderson

Duff Anderson

Vice President, Research , iPerceptions

Duff Anderson is responsible for research, development and knowledge delivery at iPerceptions. Duff is a leader in designing and implementing online research methodologies, and was instrumental in the original development of iPerceptions’ webValidator solution and its strategic focus. From 1995 to 2000, Duff held the position of Director of Development at Capability Snapshot Inc., where he was responsible for leading the company’s transition from hard copy and telephone-based surveying to online surveying, reducing costs and increasing profitability. Duff is a forward-thinker and a compelling speaker, who has presented at many industry events and participated in various panel and roundtable discussions.

Stephen Berns

Stephen Berns

Chief Information Officer, iPerceptions

Prior to joining iPerceptions as the Chief Information Officer, Stephen Berns was a partner with an international management-consulting firm, directing a number of major consulting assignments around the world. Stephen specializes in policy development and deployment of Information Technologies, and was the chief architect of a widely recognized and internationally distributed Apparel MRP/ERP (Material/Enterprise Resource Planning) software package. Previously, Stephen was also a founding partner in a company that designed and developed IT solutions for major international hotel chains, with installations throughout the world.


What they say about us

Since deploying the [iPerceptions] solution, Intuit has seen a steady improvement in conversion—it's up 15 percent on average. In addition, customer satisfaction rates have increased an average of 10 to15 percent.

Intuit

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