I have been writing and talking a lot about Active Research recently and I really wanted to expand on the key pillars that make up Active Research. You may remember from my blog post, Active Research, Adapt or Perish, the definition of Active Research:
Providing a competitive advantage by capturing visitor perceptions in the ‘Moment of Truth’ using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes.
I would like to flesh out the pillars of Active Research contained in this definition in a 3 part series starting with Research Frameworks.
Posted 11/13/2013 by Duff Anderson