Agencies and consultants are often the go-to people for many successful online businesses because of their expertise, resourceful nature and speed to delivery. These attributes quickly turn into client expectations and demands as clients want to remain competitive and the best in their industry. These expectations combined with a competitive agency environment make it tough to stand out and leave an impressionable mark in the mind of a client.
Even if you end up performing and going above and beyond the temptation for a client to try something new (aka another agency) and get the latest marketing trend (aka from another agency) is high. So to counter this threat, regular engagement through value - add ons and demonstrated ROI becomes a key strategy.
Posted 9/26/2013 by Nicole Fortunaso