3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People

Blog

  • 11/20/2014

    Retargeting, which encourages previous website visitors to return to your site, plays a vital role in converting visitors into customers. Over one quarter of visitors will return to a website thanks to retargeting. Display retargeted visitors are three times more likely to click on an ad and, after returning to the website, they are 70 per cent more likely to convert.

  • 11/19/2014

    Today, retargeting is regarded as one of the most powerful tools of digital marketers. Retargeting is a form of online advertising which encourages previous website visitors to return to your site. Digital marketers turn to retargeting because it delivers results, but as pointed out by Catherine Tucker, an MIT Sloan School of Management professor, “Ads are too often shown to those who have already decided whether to buy or not buy the product, or who have bought it already.

  • 10/27/2014

    Opening remarks at the Cornell Hospitality Research Summit articulated the key challenge for service based organizations today – their ability to integrate the customer directly in to the design and delivery of their product. Compounding this challenge is the growth of big data and trying to keep the customer as part of the marketing and delivery of hospitality services within the context of data driven solutions.