3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People

Blog

  • 04/17/2015
    What do customers think of your digital experience

    Today the customer experience is seen as the only source of sustainable competitive advantage as the effectiveness of traditional marketing continues to diminish in the face of new technologies, changing customer behavior, and rising customer expectations. But how effective are companies at leveraging this competitive advantage? Well, according to a new report ‘The Consumer Conversation’ from Econsultancy and IBM, many companies are quite pleased with themselves with 70% of companies stating that they deliver a good customer experience. But many brands might be prematurely celebrating the success of their customer experience initiatives. The report found that consumers that switched services in the last year did so for reasons companies should be able to prevent. Of the consumers that had a significant issue with their provider only 28% of them felt that the company dealt with the issue effectively. Furthermore, nearly one third of consumers that switched providers in the past 12 months cited experience related factors for their switch.

  • 04/15/2015

    Every day marketers walk a tightrope between creating highly personalized experiences for their customers while ensuring they don’t take too many liberties with their customers’ data. This balancing act creates a paradoxical reality for marketers. On the one hand they have more and more data to drive personalization while on the other they need be conscious not to breach consumer privacy. Accenture reported that 73% of US consumers prefer to buy from brands that use their information to deliver more relevant shopping experiences. While on the privacy side, TRUSTe reported that data privacy concern is at an all-time high, with 92% of US internet users worrying about their online privacy.

  • 04/09/2015

    Thanks to the ubiquitous nature of technology, consumers interact with brands wherever, whenever and however they want. This means that customers are engaging with your brand across multiple screens at all hours of the day. Whether it is on your website or mobile app, today’s customers are experiencing your brand across multiple touch points all the time. This demands that you put the customer experience at the center of everything you do.