3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People

Blog

  • 10/27/2014

    Opening remarks at the Cornell Hospitality Research Summit articulated the key challenge for service based organizations today – their ability to integrate the customer directly in to the design and delivery of their product. Compounding this challenge is the growth of big data and trying to keep the customer as part of the marketing and delivery of hospitality services within the context of data driven solutions.

  • 10/17/2014

    Re-designing a website is not what it used to be. Gone are the days of wholesale site redesigns that focus on delivering an updated image with a modern look and feel. Today a website can serve various objectives from driving online conversions to brand building and customer retention. Your primary objective as the website owner is to provide a high quality experience on your website and this should provide the framework underlying all of your other objectives.

  • 10/03/2014

    You have been running your research study on your website for a while. Your results are in. Your customers have spoken. But what do the results mean? You can measure your performance over time, however without context on how other sites are performing, you are in the dark; are your results good or bad? Only benchmarking will tell you where you fit in a range of scores, and this knowledge is essential when making strategic decisions that will impact the performance of your website.