3500+ brands trust iPerceptions to improve the customer experience

iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

    • ActionableInsights
    • Actionable Insights

      Collect customer feedback that supports your business objectives

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    • Share Intelligence
    • Share Intelligence

      Inject insights into marketing systems to increase your ROI company-wide

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    • Increase Conversion
    • Increase Conversion

      Improve and tailor your customer experience to boost conversion

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Solutions

    • Devices
    • Active Research

      Capture actionable feedback from your customers with online surveys.

      The Active Research™ SaaS Platform captures visitors’ intent, needs, and experiences in a way that's structured to achieve business results.

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    • Active Recognition

      Recognize the intent of anonymous website visitors on your digital channels.

      Increase the online performance of live chat, retargeting and content management systems by recognizing  purpose of visit in real-time.

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    • People

Blog

  • 02/25/2015

    Today, many reports on the latest trends seem to focus on the hype, not what is going to help marketers be better in the future. According to a Harvard Business Review article that examined the value and hype surrounding big data, they found that sometimes companies are expecting it to deliver more value than it actually can. But not all trend reports are like this. Recently, a report published by Econsultancy in partnership with Adobe looked at some truly attainable and actionable trends that will really matter to digital marketers in 2015.

  • 02/20/2015

    Today, every data driven company lives and breathes web analytics, from page views to bounce rates to time on site. There is no need to demonstrate the value of web analytics - it’s understood. According to Forrester, “This near universal adoption of web analytics ensures its continued place as the dominant method for measuring customer digital activity.” Brent Dykes, Evangelist for Customer Analytics at Adobe, notes that this is transforming marketing teams from intuition-driven decisions to data-centered decisions. But what if you could turn your data-centered decisions into customer centric decisions?

  • 02/09/2015

    Agility is key in today's global marketplace. According to McKinsey, consumer preferences change with stunning velocity, as do the dynamics of markets and product life cycles. This culture of urgency means that marketers are entering a new golden age with an increased need for speed and agility particularly when it comes to understanding their customers. That’s why iPerceptions is pleased to announce the launch of iPerceptions’ Universal Code. iPerceptions’ Universal Code gives you unprecedented power over your research; empowering you to run multiple projects simultaneously across different segments with advanced triggering while reducing your reliance on IT resources.