The webValidator Continuous Listening Solution
The webValidator Continuous Listening Solution furnishes online marketers and other website decision makers with critical answers to the following questions:
- Who is onsite?
- What are they onsite to do?
- Are they accomplishing what they set out to do?
- Are targets for key online outcomes being met?
- What specific steps can be taken to fix problem areas?
In order to answer these questions and bring forward the voice of the customer in an actionable and statistically significant way, the webValidator Continuous Listening Solution leverages a unique survey methodology built on the following components:
- A polite two-stage HTML invitation, which yields response rates higher than those in traditional surveying
- A hosted data collection service, which takes on the heavy lifting of capturing and archiving survey responses
- A brief 3-5 minute survey, with space for open-ended commentary, which yields an average completion rate of 90%
- A consistent sample size of 1500 respondents per month
The webValidator solution makes it easy for any stakeholder to harvest insights from the survey. Clients benefit from a robust set of reporting and analytical resources that include the following:
- 24/7 access to a full suite of online tools for real-time reporting on both quantitative and qualitative data
- An in-depth analysis with comprehensive profiling of actual site visitors and insight into key business issues
- Monthly updates prepared by a dedicated analyst that track trends and validate the impact of site changes, seasonality, and marketing campaigns
- Comparison reporting that tracks site performance against normative data for each industry
- A flexible and responsive programming team to troubleshoot technical issues
For more information on how the webValidator Continuous Listening Solution can help you make the right decisions, contact one of our solution specialists for a brief online demonstration.
